Mobile Devices

February 07, 2013

Mobile Business Practices Changing the Print Industry

A recent study conducted by the International Data Corporation (IDC) suggests the ability to print from mobile devices will be of considerable importance to business professionals and print-related markets moving forward.

In a recent report by Yahoo Finance, the percentage of those who do not print from their devices will decline from almost 50 percent in 2012 to just 25 percent in 2015.

Business markets have become more global then any time in history, and the use of mobile websites and smartphone business apps are poised to grow exponentially over the coming years. More employees are working within the confines of these new mobile work environments, but lack the ability to print documents and photos due to limited technology provided by companies, or the limited knowledge presented to them by their employer about their mobile device options.

Mobile printing solutions that allow employees to print both directly and remotely from their mobile devices will be essential to maintain productivity in the new work environment. This will also open a new avenue of business for locations offering these services – much like the original internet café did before the 3G network.

The range of possible options for mobile printing services seems to be limited for smaller companies, but to larger employers willing to spend the extra dollars, a wider selection of mobile printing options is available.

The new face of the global workforce is not only technology savvy, but tech hungry. Mobile platforms for recording and sharing documents are being created and improved upon every day, and these are heavily used by this new workforce. The need for printed media will never completely be removed from the workplace, but if the print industry doesn’t take significant steps to producing easily used, functional and affordable mobile printing solutions, they will lose out to cloud storage, and documents edited by touchscreens.

Edited by Braden Becker

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