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TMCNet: Reportlinker Adds Monetizing Downloadable Mobile Applications

[August 25, 2010]

Reportlinker Adds Monetizing Downloadable Mobile Applications

NEW YORK, Aug 25, 2010 /PRNewswire via COMTEX/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Monetizing Downloadable Mobile Applications http://www.reportlinker.com/p0275246/Monetizing-Downloadable-Mobile-Applications.html SYNOPSIS This report provides a comprehensive overview of the mobile application industry in North America (U.S. & Canada). The study examines business roles and strategies by industry segment. It assesses smartphone user growth, mobile application usage, and consumer ad preferences while highlighting business and advertising pricing models. Finally, the study provides implications and recommendations for industry investors and N.A. mobile application revenue forecasts.

"Mobile applications provide a rich, interactive user experience while supplying convenient, on-the-go access to a variety of features for practical and entertainment purposes," said Heather Way, research analyst, Parks Associates. "As such, consumer demand for mobile applications is unlikely to subside in the near future. Growth in the number of advanced mobile devices and increasing mobile data network subscriptions are also fueling market expansion." The Bottom Line Data Points 1.0 Report Summary 1.1 Purpose of Report 1.2 Scope of Report 1.3 Research Approach 1.3.1 Source of Data 1.3.2 Glossary of Terms 2.0 Downloadable Mobile Application Market Overview 2.1 Smartphone Penetration 2.2 Mobile Application Ecosystem 2.2.1 Mobile Application Software Developers 2.2.1.1 Mobile Application Content Categories 2.2.2 Mobile Application Distribution Sources 2.2.3 Advertisers and Advertising Agencies 2.2.4 Mobile Application Ad Networks, Ad Aggregators, and Ad Servers 2.2.5 Mobile Application Data Analytics 2.2.6 Mobile Service Providers 2.2.7 Mobile Application Users 2.2.7.1 Mobile Application Download Trends 3.0 Mobile Application Business Models 3.1 Paid Mobile Applications 3.2 Free, Ad-Supported Mobile Applications 3.2.1 Mobile Application Ad Formats and Pricing Models 3.2.2 Mobile Ad Recall and In-App Ad Preference 4.0 Implications and Recommendations 4.1 Market Conditions 4.1.1 Opportunities 4.1.2 Challenges 4.2 Recommendations 5.0 Mobile Application Revenues - North America 5.1 Forecast Methodology 5.2 Forecast Assumptions 5.3 Paid and In-Application Advertising Forecasts - N.A. 2010 - 2014 Figures Source of Data Mobile Application and Advertising Glossary of Terms N.A., Western Europe, Asia-Pacific: Smartphone User Growth 2010 - 2014 Mobile Application Ecosystem Mobile Application Software Developers Five Steps to Successful Mobile App Monetization Mobile Application Content Categories Preferred Mobile Applications Content Type - Top Five Mobile LBS Applications Mobile Application Distribution Sources Most Frequented Mobile App Distribution Source Mobile Advertising Formats Planned or Bought Mobile Advertising 2010 Media Budget Allocation (versus 2009) Mobile Advertising - Percentage of Media Budget Increase in 2010 (versus 2009) Branded or In-App Advertising 2010 Media Budget Allocation Mobile Applications - Percentage of Media Budget Increase in 2010 (versus 2009) Reason for Not Planning or Buying Mobile Advertising Reason for Not Planning or Buying Branded or In-App Advertising Mobile Application Ad Networks Advertising Revenue Share - Ad Aggregator, Ad Network, and App Developer Mobile Applications Ad Aggregators & Ad Servers Mobile Application Data Analytic Firms Mobile Service Provider Application Stores Purchase or Download Mobile Content - Apps, Videos, Games, Ringtones Smartphone Users versus Non-smartphone Users Mobile Application Users % Who Downloaded a Third-Party App in Last 12 months Number of Third-Party Mobile Apps Downloaded Mobile Application Downloads - N.A. Paid and Free Apps 2010 - 2014 Determining Mobile Application Business Model Total $ Spent on Third-Party Mobile Apps Mobile Application Ad Formats and Pricing Models Mobile Ad Recall In-App Mobile Ad Recall In-App Mobile Ad Response Consumer Acceptance of In-Applications Mobile Advertisements Consumer Appeal of Relevant Advertising Messages Based on Internet, TV, and Mobile Usage Consumer Willingness to Provide Personal Information to Receive Relevant Mobile Advertisements Mobile Ad Consumer Perspective Mobile Ad Preference - more likely to respond to and less likely to avoid Mobile Applications Revenue Forecast Methodology - N.A. Paid & In-Application Advertising Revenue Mobile Application Revenues - N.A. Paid & In-Application Advertising 2010 - 2014 Paid & In-Application Advertising Revenues - N.A. 2010 - 2014 To order this report: Mobile Telephony Industry: Monetizing Downloadable Mobile Applications Mobile Telephony Business News More Market Research Report Check our Company Profile, SWOT and Revenue Analysis! Nicolas Bombourg Reportlinker Email: nbo@reportlinker.com US: (805)652-2626 Intl: +1 805-652-2626 SOURCE Reportlinker

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