[October 21, 2014]

Research and Markets: LTE in the USA: Reaching Mass Market in 2014

Research and Markets (http://www.researchandmarkets.com/research/9rx2ql/lte_in_the_usa) has announced the addition of the "LTE in the USA: Reaching Mass Market in 2014" report to their offering.

The USA is one of the most advanced LTE (News - Alert) markets in the world in terms of subscribers, coverage, technology upgrades.

Based on our latest estimates, LTE subscriptions in the USA will reach 300 million at end 2018.

This report presents the deployment status of LTE in the USA and player strategies to reposition the LTE wireless business model.

Slideshow contents

• LTE market status in the USA: first country to exceed the 100 million subscriptions mark
• LTE market status in the USA: LTE reached mass market with intense pice war
• Pricing strategies: the end of unlimited data plans
• Device strategies: shared plans and end of high subsidies
• Service strategies: content and additional revenue streams
• Network strategies: investments, spectrum and technologies

1. Executive Summary

2. Methodology

3. LTE market status in the USA

3.1. Several major factors are pulling the US LTE ecosystem

3.2. Deployment status

• Subscriber numbers and forecasts
• Population coverage
• LTE theoretical and commercial speeds
• LTE ARPU and churn

4. Player LTE strategies

4.1. Pricing strategies

• Upgrade plans
• Evolve towards volume-based tiered pricing (the end of unlimited data plans)
• Push network prioritisation (or data throttling practices)
• Push alternative financing with content providers (toll-free plans)

4.2. Device strategies

• Introduce shared plans
• Decoupling the device from the service
• Handset upgrades and device leasing
• Access to hotspots

4.3. Service strategies

• Content strategies
• Plans to increase ARPU/ARPA
• Connected car
• In-flight connectivity
• eMBMS/ LTE Broadcast
• LTE fixed broadband

4.4. Network strategies: investment, spectrum, technologies

• Investment issues
• Spectrum (News - Alert) issues

For more information visit http://www.researchandmarkets.com/research/9rx2ql/lte_in_the_usa

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