[May 04, 2016]

Operator's Mobile Commerce Trend Report Reveals Moms Feel They Need to Be Involved in Gifting to Avoid Feeling Unappreciated on Mother's Day

Moms and Dads across the country confess they are struggling with Mother's Day planning and gifting. Operator, the mobile commerce app that makes shopping as easy as a text, has released new survey data showing that Mother's Day is a challenging holiday with the potential to create strife and hurt feelings if planning and gifting does not show effort and thoughtfulness - and the statistics are surprising.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160504005508/en/

Operator Mother's Day Gift Recommendations (Graphic: Business Wire)

Nearly half of dads surveyed say their significant other has contributed to the planning for Mother's Day to avoid hurt feelings. Likewise, about half of the moms surveyed confessed they have had hurt feelings and felt unappreciated by lack of planning or a gift that seemed to have little or no thought put into it.

Additional highlights from the survey concluded that:

• 60% of dads say they never know what to get for Mother's Day
• 60% of dads say their significant other resort to dropping hints
• Nearly half of all moms resort to dropping hints
• 1 out of 3 moms admit they have secretly purchased gifts for themselves for Mother's Day
• The majority of moms (85%) state that Mother's Day is important to them
• 75% of dads and over 50% of moms wish there were an easier way to get Mother's Day and other gifting "right"

Operator is for busy people who want an inspired, helpful shopper that can streamline their purchases and put in the research, expertise and extra thoughtfulness that most people simply don't have in their daily hectic lives.

"With Operator, we enhance the things people do every day - from picking out thoughtful things for you and your home, to surprising a loved one with the coolest "it" gift around their quirky hobbies," said Robin Chan, CEO and Co-Founder of Operator. "We combine the expertise of real people with the simplicity of pushing a button to be connected to what you're looking for - it's a modern everyday shopping experience on the go."

About Operator

Operator makes shopping as easy as a text. By combining the best algorithms with Operator's network of shopping experts, Operator helps people shop for exactly what they want at any time with a simple text. Operator has been named "Best New App" and "Editor's Choice" in the Apple (News - Alert) App Store, "Sexiest Product of the Year" by Product Hunt, "Startups to Watch" by VentureBeat and nominated for "Best New Startup" by TechCrunch. Operator is available through Facebook (News - Alert) Messenger and through the Apple App Store.

2016 Report Methodology

The Operator April 2016 Survey was conducted between March 26 and April 3, 2016, among 1,073 U.S. residents ages 18 and over, using an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160504005508/en/

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