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Scott Public Relations Announces Five Recommendations for Successful Communications in 2017Is traditional PR dead? No, but it may be hard to recognize these days. "In the last ten years, what was called public relations has gone through a radical transformation," said Joy Scott, CEO and founder of Scott Public Relations, an award-winning boutique PR firm specializing in healthcare and technology. "Companies that may think it's about pitching the media are missing that a proliferation of PR tactics must be deployed to achieve the desired results." Experts in building thought leadership for healthcare executives and physicians for decades, Scott PR has been incorporating creative and social media strategies into its service line for some time. Now the agency has formalized these capabilities into two distinct divisions: marketing and creative services and digital/social media communications. "We pioneered a successful approach to B2B social media five years ago, and we constantly refine that approach to get the best results," noted Scott. "Today, communications have to be visceral, visual, and vibrant to make the desired impact. That means amplifying the message in a relevant and compelling way in all communications channels. Integration is key. That's why we've expanded our core competencies and added the expertise to create and implement comprehensive campaigns for our clients." The experts at Scott PR have identified the following five trends for companies to consider in their 2017 PR plans:
To learn more about the value of PR, marketing and digital communications for your organization, please contact Scott Public Relations directly at 818-610-0270. About Scott Public Relations Founded in 1988, Scott Public Relations is a boutique PR agency located in Los Angeles, California. Scott Public Relations partners with healthcare, insurance and technology organizations across the U.S. and abroad, providing a full range of public relations and marketing services. SPR's specialties include content marketing, brand development, thought leadership, website development, sales leadership and lead generation as well as reputation management and social media marketing. Scott Public Relations is also a member of Public Relations Boutiques International™ (PRBI), an international network of boutique public relations firms. For more information, visit www.scottpublicrelations.com. Follow SPR on Twitter (News - Alert): @Scott_PR.
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