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Mobile Networks Featured Article

AsiaInfo to Upgrade China Mobile BI Systems

By Anil Sharma, TMCnet Contributor

AsiaInfo  Holdings,  Inc.,  a  provider  of  telecom  software  solutions  and  IT  security  products and services in China, reportedly has signed contracts to upgrade China Mobile’s (News - Alert) Business Intelligence systems to Next Generation Business Analysis Support System (NG-BASS) phase II for Liaoning, Shanghai and Zhejiang province.

AsiaInfo’s (News - Alert) Phase-II NG-BASS upgrade will provide China Mobile with a stronger and more flexible data collection, storage and analysis service,” said Steve Zhang (News - Alert), president and chief executive officer, AsiaInfo, in a statement.

Zhang said that this is especially important as competition among operators intensifies and the advent of 3G is heralding the need for sophisticated IT solutions to support operators’ latest product offerings.

He said that this upgrade also includes a more scalable data warehousing platform with user-friendly data mining and online analytical applications that give the operator access to highly organized, real-time subscriber data.

Officials with AsiaInfo said that Phase-II NG-BASS is being built to optimize data analysis capability and support China Mobile’s fully bundled service offering of fixed, broadband and wireless services.

Company officials said that the system will also include expanded data storage capacity, enable more detailed internal management of data and help China Mobile design more effective and targeted sales and marketing campaigns.

AsiaInfo currently has BI systems installed at 15 of 31 China Mobile subsidiaries.

Back in January AsiaInfo Holdings had announced that it has signed contracts with both China Mobile and China Unicom to develop a Mobile Number Portability (MNP) hub platform to support ongoing trial testing in the cities of Hainan and Tianjin.

In order to successfully support the trial testing, AsiaInfo will upgrade China Mobile’s and China Unicom’s (News - Alert) existing billing, CRM and BI systems at the headquarter level.

The MNP hub platform is being developed in response to subscriber demand for retaining mobile phone numbers when switching between telecom operators.
The MNP hub platforms will have the capacity to collect and manage user information such as payment and charging activities on a nationwide basis. Once user information is collected by the hub platforms, it will be sent to the Ministry of Industry and Information Technology’s (MIIT) database for centralized management.

Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.

Edited by Marisa Torrieri