Agenda - MobilityTech Conference & Expo

Wednesday, October 03, 2012
Wednesday - 10/03/12
Continental Breakfast
Wednesday - 10/03/12
Holy Data! The New Business Model of Wireless
Steve Hratko
Mel Yarbrough
The Internet has created a complicated World of Data where everyone can reach it. Companies like Apple, Google, and Microsoft, compete with carriers for control of the mobile user while at the same time communities of Interest like Facebook, Foursquare and Twitter are encouraging mobile usage. To support the data services, carriers are looking for new alternatives, particularly in dense urban areas. With new standard formats such as PassPoint being introduced, WiFi offload and small cell are common buzz words being passed around the industry. This panel will take an indepth look at the wireless situation today from network to hardware as well as opportunities for tomorrow.
Wednesday - 10/03/12
Making the Most with Spectrum at our Hands
Hank Hultquist
VP Federal Regulatory
Bruce D. Jacobs
Pillsbury Law
Chris Pearson
4G Americas
Rick Whitt
Global Head for Public Policy and Government Relations
Motorola Mobility LLC
Most agree that increased smart device penetration is driving mobile data traffic at an exponential rate—doubling each of the past five years in the U.S. At the same time, the U.S. and many other countries are operating their mobile networks at high efficiencies and near capacity today. One technology solution is evolution to LTE, and that requires more spectrum to gain efficiencies. With legislators slow to release additional spectrum, all other options must be explored including heterogenous networks, SON, and short and long term solutions that may be addressed by application developers, mobile OS vendors and end users. What are other options? This panel session examines the key issues in managing the spectrum and the exploding demand.
Wednesday - 10/03/12
Developing the Ecosystem for Service Innovation
Bill Goodman
Director - Technology
Ivelin Ivanov
Glenn Laxdal
Vice President of Technology & Advanced Solutions
Ericsson North America
Alan Quayle
Mark Wuthnow
Delivering service innovation includes a huge ecosystem: enterprise, web, IT, media, telecom operators and suppliers. Taking the discussion up a level from apps stores, APIs, and OTT; to a broader based and more thoughtful discussion on new business opportunities in bringing a diverse set of thinkers together. The carriers can catch the developers interest by support a range of ways to create new businesses. APIs are simply a piece of technology, the discussion would not limit itself to just what can get pumped through APIs, as its impossible to limit a service or business to a piece of access technology.
Wednesday - 10/03/12
Keynote Luncheon
Huw Rees
Vice President Business and Channel Development
8x8, Inc.
Wednesday - 10/03/12
  4G LTE / Wireless Backhaul
All Roads Lead to LTE
Jim Seymour
Senior Director Wireless CTO Organization
LTE has become the next generation technology adopted by more than 300 operators worldwide –GSM, CDMA, Greenfield and WiMAXpromising the lowest cost per byte, the highest speeds, lowest latency and best spectral efficiencies of any mobile broadband technology today. LTE is being adopted at a rate never before experienced in the mobile industry. As rollouts proceed across the globe for LTE, some operators are already planning their next evolutionary step to LTEAdvanced. Explore the LTE roadmap, the market potential and the opportunities and challenges faced by LTE worldwide.
  Bring Your Own Device / Wi-Fi
It's A BYOD World After All
Leon Bian
Director of Global Enterprise Mobile Solutions
LG Electronics
Custie Crampton
VP Product Management
Domingo Guerra
Co Founder & President
Andy Zmolek (Moderator)
Director of Technology Partnerships
The ‘bring your own device’ trend is unstoppable, and that reality is forcing the enterprise and the mobile ecosystem to rethink how to make it work for everyone. Our panel brings together several perspectives on the BYOD trend from those who are seeing its impacts firsthand in the mobile enterprise ecosystem. Well discuss the latest technologies available to address BYOD within the enterprise and consider the challenges that remain for the employee that owns the device and the enterprise that needs to manage the data and applications that reside within it.
Wednesday - 10/03/12
  4G LTE / Wireless Backhaul
Scaling Diameter For LTE
Greg Collins
Glenn Marschel
Kevin Mitchell
Director, Solutions Marketing
Acme Packet
With the rise of LTE and pending roll out of VoLTE, Diameter signaling is a key focus area for many service providers. By replacing the legacy SS7 protocols in allIP networks like LTE and IMS, Diameter signaling enables the exchange of subscriber profile information to support voice and data services and roaming. It is critical element in LTE networks and managing that signaling is key for service providers to operate efficiently and profitably.Diameter signaling can be extensive and demanding on a network as it is used for attachment, location updates, roaming as well as QoS and charging for data, voice, video or multimedia sessions. As subscriber population expands and voice and data service usage intensifies, this volume of Diameter traffic can cripple a network. In order for the network to keep up with future surges in data and voice, specific control functions required to streamline operations and facilitate manageable scalability. This session will explore the Diameter signaling control requirements to provide: Cost effective scalability Maximum network uptime Network security Multivendor interoperability Troubleshooting and management tools
  Bring Your Own Device / Wi-Fi
HotSpot 2.0: Wi-Fi and Carrier, Meeting in the Middle?
Perry Correll
Senior Technologist and Director of Product Marketing
Xirrus, Inc.
All these WiFi sites in the home and no way to connect them? Well actually there is a way we just need to get everyone on the same page. That’s the plan and the effort associated with Hot Spot 2.0. Thinking WiFi is cool now, wait to get a glimpse of the market changes thanks to this effort.
Wednesday - 10/03/12
  4G LTE / Wireless Backhaul
Understanding Solutions for Next Generation 9-1-1
Brian Daly
Director, Core & Government/Regulatory Standards
AT&T Mobility Services LLC
How smart is texting to 911? What are the options today and in the future for nonvoice emergency communications? How do we make it easy to connect, communication and convey when crisis occurs? It’s time for public safety, the wireless industry and consumers to understand the opportunities for nonvoice emergency communications and the limitations of SMS.
  Bring Your Own Device / Wi-Fi
Wi-Fi CERTIFIED Passpoint
Sarah Morris
Senior Marketing Manager
WiFi Alliance
Wednesday - 10/03/12
ITEXPO Keynote Presentation
Chris Hummel
Chief Commercial Officer
Siemens Enterprise Communications
Wednesday - 10/03/12
ITEXPO Keynote Presentation
David Tucker
Vice President and General Manager Small Business Business Unit (SBBU)
Wednesday - 10/03/12
Thursday, October 04, 2012
Thursday - 10/04/12
Continental Breakfast
Thursday - 10/04/12
Keynote: PCAST Delivers Groundbreaking Spectrum Sharing Proposal to the President
Mark Gorenberg
Managing Director
Hummer Winblad Venture Partners
Thursday - 10/04/12
To Serve The Internet of Things: The oneM2M Initiative.
David Foote
CTO for Hitachi & Vice Chair for the oneM2M Steering Committee
Hitachi CTA
During his presentation, Dave Foote, CTO of Hitachi CTA and Vice Chair of the oneM2M Steering Committee, will discuss why global leaders in ICT standardssetting, including the U.S. based ATIS, are launching a new and critical ICT industry initiative called oneM2M that will harmonize M2M standards. Doing so will allow global industries – from health care – to transportation – to smart grid to take full advantage of the technological innovation and business opportunities inherent in M2M communications. Dave will specifically cover efforts at oneM2M and ATIS bringing together the ICT ecosystem to develop solutions that improve efficiency, reliability, security and the cost effectiveness of the current and future networks as they deliver M2M services.
Thursday - 10/04/12
Robert B. Carter
Executive Vice President, Information Services and Chief Information Officer
Thursday - 10/04/12
Raymond P. Dolan
President and Chief Executive Officer
Sonus Networks
Thursday - 10/04/12
Carl’s Exhibit Hall Tour (All Welcome)
Thursday - 10/04/12
Lunch (Café vouchers provided to paid attendees, speakers, press, exhibitor/conference pass holders)
Thursday - 10/04/12
  4G LTE / Wireless Backhaul
Can Anyone Compete in Wireless?
Chris Celeberti
Vice President, Business Engineering
Alan Johnston
Consulting Member of Technical Staff at Avaya
Adjunct Professor of Electrical and Systems Engineering at Washington University, St. Louis
Doug Makishima
Meeami Tech
The Wireless world is shifting as we speak. Carriers adjusting their minute models as revenue declines. Apple becoming more powerful than the carriers they partner. .Mobile ecosystems form around applications and content strategies. This is not about who leads now, but the opportunities to add to the disruption and compete. We go up the layers as we look at everything from virtualizing the carrier with an MVNO model to integrating to compete with over the Top with Voice over LTE and Rich Communication Services RCS and WebRTC’s impact on the Mobile Web.
Thursday - 10/04/12
  4G LTE / Wireless Backhaul
Localization, NG911 Oh My
Bernard Aboba
Principal Architect
Glenn Richards (Moderator)
Pillsbury Winthrop Shaw Pittman
Susan Sherwood
The ability to get location information is important for a variety of services and applications. Today the applications that use location are finding resourceful ways to discover where we are for consumer driven applications, while the telecommunications industry is attempting to cope with upgrading a legacy 911 system that does not match our communications models for the future. What should we consider the strategy to be for future solutions? Does NG911 need an app to become part of the consumers use of text and video? Does the use of alternate solutions for localization that the apps world has created refine or confuse the problem? Is NG911 a requirement that should expand beyond the carrier?
  Bring Your Own Device / Wi-Fi
Reaching the Customer Small Cells
Rob Riordan
Nsight Telservices
The impact of data on the wireless network has been felt everywhere from home, to commute, to work. To support the build out with LTE carriers have been bringing small cell / femto cell strategies to market. Where do we stand in the development and deployment of these technologies. What are the real requirements for supporting the growing demand.
Thursday - 10/04/12
  4G LTE / Wireless Backhaul
Future Proofing Backhaul
Joe Schraml
Vice President of Marketing
Bridgewave Communications
As more regulators open millimeter wave spectrum, equipment vendors continue to increase functionality and drive down radio costs, these solutions will play a critical role in both macocell and picocell backhaul in next gen mobile networks. Join BridgeWave for a look at how these 60 80 GHz millimeter wave solutions provide mobile operators with a cost effective, futureproof backhaul solution as they roll out 4G/LTE services.
  Bring Your Own Device / Wi-Fi
When Visions Collide
Anatoli Levine
Director, Product Management – DTBU
Spirent Communications
Jim Machi
Vice President, Product Management
Dialogic Corporation
Who is going to be the carrier of record for you communications needs? Do the carriers have the ability to make the transition to video calls or should we accept that these calls are are going to be over the top? If they are over the top does interconnect still matter or will we have to browse in order to see our friends? What is the future of the network and who should we say is calling?
Thursday - 10/04/12
Thursday - 10/04/12
Keynote: The Inside View of Spectrum-Sharing PCAST
Stacey Higginbotham (Moderator)
Sr Writer
Blair Levin
Communications & Society Fellow and Executive Director of Gig.U Project
Aspen Institute
Bob Nichols
Declaration Networks Group LLC
Thursday - 10/04/12
Standards Update: Using standards to Drive White Spaces Innovation and Investment
Vanu Bose
Vanu, Inc.
Steve Coran (Moderator)
Of Counsel
Lerman Senter Law
Dr. Preston Marshall
Spectrum Access Technology
Google Access
Mark McHenry
Shared Spectrum Company
Various Service Providers have trialed TV White Space technology, how will the results from these trials translate into real products and services? What is the time line for launch?
Thursday - 10/04/12
The New Wireless Ecosystem: Innovation Competition Between Licensed Spectrum and Unlicensed Part 15
Vanu Bose
Vanu, Inc.
Paul Garnett
Director, Technology Policy
Dr. Preston Marshall
Spectrum Access Technology
Google Access
Rick Whitt (Moderator)
Director for Strategic Initiatives
Spectrum has been licensed for mobile use since 1981 resulting in an exclusive license mobile model for carriers and customers. WiFi has been unlicensed resulting in a flourishing mobile model. New models for other spectrum are needed to open up the playground for new innovative competitors. The new models may be a hybrid of licensed and unlicensed spectrum where the licensee has priority rights over other nonlicensees. Such a model will give carriers the incentive to invest capex in network and will ensure the spectrum is effiecentially used.
Thursday - 10/04/12
StartupCamp Comms Edition
Friday, October 05, 2012
Friday - 10/05/12
Continental Breakfast
Friday - 10/05/12
  4G LTE / Wireless Backhaul
Does IMS Represent a Must, a Plus or a Bust?
Anatoli Levine
Director, Product Management – DTBU
Spirent Communications
Richard Shockey
SIP Forum
Manuel Vexler
Chief Marketing Officer IMS/NGN
Huawei Technologies
Many carriers consider IMS essential for their networks to be truly transformed into the virtual switch for wireless, but the systems are not essential for many new services. What have we have we learned about the value of IMS and is it essential for everyone?
  Bring Your Own Device / Wi-Fi
The Demand is Distributed
Khurram Sheikh
Chief Technology Officer
Powerwave Technologies
Internet coverage and capacity demand is off the charts. The mobile industry is growing by leaps and bounds and carriers need to adapt to the influx of users with an insatiable appetite for consuming data. The growth can mainly be attributed to smartphones, and even more so by the rapid adoption of tablets, which have transformed how consumers and businesses leverage their content.

Global mobile data traffic is just about doubling every year, and will continue to do so through at least 2016, according to Ciscos Mobile Visual Networking Index, one of the industrys most comprehensive annual studies. The iPhone, for instance, uses 24 times as much spectrum as feature cell phones, and the iPad uses 122 times as much, according to the FCC. AT&T has seen the wireless data traffic on its network grow 20,000 percent since the iPhone debuted in 2007. This is a big problem that if not addressed, will leave mobile carriers crippled and mobile customers extremely unhappy. What Strategies need to be deployed to support the demand.
Friday - 10/05/12
  4G LTE / Wireless Backhaul
It’s not the spectrum that is limited: it’s how we use it.
Mannix O'Connor
Director of Technical Marketing, Optical Communications Systems Division
MRV Communications
There are at least four enablers of the trend toward cloud computing; they are: 1 increased computing power per chip, 2 high storage density, 3 virtualization software and 4 pervasive, high speed, remote communications links. Of the four, communications may be the least investigated enabling technology.

Defining specific communications Reference Points RP within the cloud computing model will help software designers and network architects better understand specific performance issues.

Creating proper communication paths and configuring them correctly at these reference points or interfaces will insure that cloud performance and spectrum usage is optimized.
Friday - 10/05/12
  4G LTE / Wireless Backhaul
Testing Network Quality: A Key to Profitability in the 4G Kingdom
Chip Webb
Anue Systems
A critical component of deploying the new networks is the ability to verify that the equipment can deliver accurate synchronization and timing, as the full revenue potential of the hotly demanded 4G LTE can only be realized with the accurate delivery of data synchronization and time of day information. Specifically, the synchronization of mobile backhaul infrastructure is essential for carriers to test prior to deployment, as it ensures that the networks can run data packets accurately under realworld conditions beforeusers’ satisfaction is at stake.

Without proper synchronization, the IP network equipment may transfer data on the wrong frequency or at the wrong time. This can lead to poorquality calls or even complete loss of service for mobile users, leaving carriers to suffer from customer dissatisfaction, churn and potential revenue loss.
Friday - 10/05/12
Car giveaway at 1:45pm