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TMCNet:  Men's Designer Clothing Retailer is Changing the way Men Shop Online

[February 24, 2010]

Men's Designer Clothing Retailer is Changing the way Men Shop Online

Feb 24, 2010 ( via COMTEX) --, a new website featuring high end men's apparel and products is betting on the increased fashion awareness of men in the 21st century. According to a report issued by IBIS World, today's generation of young men are more aware of designer names and labels, much more so than past generations. A recent study demonstrated that they not only do they have greater brand awareness, but they also describe fashion shopping as a pleasurable experience.

Part of the change in attitude may be caused by the online shopping option. "Many men have found clothes shopping in stores uncomfortable and online shops offer a real alternative," said Lee, founder of Men can take their time and choose from a wider variety of brands and styles than are offered at almost any high street store, as well as automatically finding you the best price by comparing the cost at hundreds of the UKs top fashion retailers.

Brand recognition is causing an increased demand for designer name clothing. Although established names like Ralph Lauren, Hugo Boss and Calvin Klein still are in high demand newer names like Firetrap (, Gio Goi ( and Henleys ( are easily recognised. ChoomKa will actively seek out and carry both traditional and avant-garde brands.

The branding of men's clothes has also gained in popularity over the past decade. Fashion logos used to be limited to jeans and polo shirts; now designer names are splashed across everything from t-shirts to dress pants. Branding has become a fashion statement and many designers have found exciting ways to incorporate their brand.

Social networking is another factor in the increased awareness in men's fashion. As interest increases in style trends, so does the internet chatter. ChoomKa is actively integrated into many of the internet's largest social networking sites including Facebook, Twitter, Google and Yahoo.

About Launched in January 2010 aims to redefine the men's online clothes shopping experience, with integration into the webs top social networks and a huge range of advice and clothes from all the best brands.

Report cited from: ### Read the full story at

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