Feature Article

March 17, 2011

Sprint Teams with Wireless Ronin, Offers Sprint 4G-Powered Digital Signage Solution

Sprint has announced that it has entered into a teaming and co-marketing agreement with Wireless Ronin Technologies, Inc., a Minneapolis-based digital signage provider, to offer customers a comprehensive, fully-hosted digital signage and content management solution.

Both companies are focusing on offering a very robust, flexible and economical solution to their customer base, utilizing WRT's digital signage market presence with its proprietary RoninCast software platform, dynamic content engineering and network support through its 24/7/365 network operations center (NOC) along with Sprint's 4G data connectivity system. 

"Our relationship with Wireless Ronin exemplifies the type of digital signage breakthroughs achievable through Sprint's 4G network," said Wayne Ward, vice president of Sprint's Emerging Solutions Group, in a statement.

According to Ward, Sprint's head start in 4G has helped partners like Wireless Ronin in rapidly implementing 4G functionality while further exploring 4G's vast potential.

This new strategy will facilitate customers to run their system parallel with their business network thereby limiting IT integration requirements. The combined expertise of WRT and Sprint will offer the customer an easily implemented solution to drive measurable business results. The fully hosted solution allows the customer to focus on core business operations leaving the rest to WRT.

“Wireless Ronin benefits tremendously from the reach of a partner like Sprint," Scott Koller, president and chief executive officer of Wireless Ronin Technologies, said. He added that the new deal offers them a chance to leverage the business relationship that Sprint has created with a wide variety of customers while extending the breadth of their digital signage solutions using the Sprint 4G network.

“We are proud to affiliate with a trusted and innovative company like Sprint," Koller added.

Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States. The company has recently released the findings of a Scope 3 supply-chain assessment, in association with Trucost, which helps in quantifying the environmental impacts of business activities.

Jyothi Shanbhag is a contributing editor for MobilityTechzone. To read more of Jyothi's articles, please visit her columnist page.

Edited by Carrie Schmelkin

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