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January 05, 2011

Stud Auction Succeeds in Saudi Arabia with GO Telecom

By David Sims
TMCnet Contributing Editor

From Saudi Arabia comes news that for the first time in the Middle East, GO Telecom “achieved a new technical record by broadcasting the ‘Athbah’ Auction online for four hours from the auction site at Al Janadriyah, located 27 kilometers outside Riyadh.”

The live broadcast came as part of the company's sponsorship of the auction hosted by Athbah Stud, as the Exclusive Telecom & IT Sponsor, during which GO Telecom provided broadband Internet services through its WiMAX (News - Alert) network at a speed up to 100 Mbps, according to the industry trade journal Zawya.

More than 1,500 people in eight different countries, including Kuwait, United Arab Emirates, Qatar, France, The United Kingdom, the United States, New Zealand, and the Kingdom of Morocco, followed the HD live broadcast via the auction website,.

The auction live broadcast “demonstrated the company's advanced technical capabilities, as GO Telecom provided the necessary bandwidth requirements and an optimum quality service,” Zawya noted.

The value of auction sales figures confirm the strength of competition between the bidders for these rare breeds, about 20 head of purebred Arabian horse breeds were up for auction at Athbah Stud Auction in its fourth year.

Last summer, TMCnet reported that DragonWave (News - Alert), a vendor of packet microwave radio systems for mobile and access networks, announced that Baud Telecom Company (BTC Networks) selected DragonWave as its "vendor of choice" for wireless, last-mile enterprise access.

One of BTC Networks' valuable customers, Etihad Atheeb Telecom (News - Alert) Company "GO,”  is expanding its footprint across Saudi Arabia by deploying DragonWave's Horizon Compact to flexibly support low-latency business services of varying speeds up to 400 Mbps.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Tammy Wolf

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