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March 28, 2011

CEVA Wins 'Product of the Year Award' by Electronic Products China

By Rajani Baburajan
TMCnet Contributor

CEVA, a licensor of silicon intellectual property (SIP) platform solutions and DSP cores, announced the CEVA (News - Alert)-XC323 communications processor, has been voted 2010 Product of the Year by Electronic Products China (EPC).

The CEVA-XC323 communications processor addresses the 4G terminal and infrastructure markets. The communications processor is designed to overcome the stringent power consumption, time-to-market and cost concerns for developing high-performance Software Defined Radio multimode solutions.

Telecos can benefit from the communications processor as it supports multiple air interfaces in software, including LTE (News - Alert)-A, LTE, TD-LTE, WiMAX 16m, HSPA+, HSPA, TD-SCDMA, GSM and CDMA, company officials said.

The processor can work with several devices and new technologies. The CEVA-XC323 architecture is scalable to address wireless baseband designs including handsets, smartphones, tablets and datacards, femtocells, picocells and macrocells.

“It is an honor that the CEVA-XC323 has been recognized by the EPC judging panel,” said Eran Briman, vice president of marketing at CEVA, in a statement. “This prestigious Product of the Year award validates the significant benefits that the CEVA-XC323 brings to our customers in China and around the world.”

“With the CEVA-XC323 they can apply software defined radio technologies to improve performance, flexibility and time-to-market for their LTE multimode processor designs,” Briman added.

CEVA works with over 35 wireless customers powering 2G, 3G and 4G solutions.

CEVA DSPs have already shipped in more than 1 billion cellular baseband processors.

Company officials says CEVA’s market share is set to grow as the wireless industry shifts more designs to CEVA-powered wireless semiconductor customers, including Broadcom (News - Alert), Intel, Samsung, Spreadtrum, ST-Ericsson and VIA Telecom.

Recently, CEVA announced its agreement with NEC CASIO Mobile Communications. CEVA will undertake joint research into the development of cellular modem technologies targeting next generation wireless baseband standards with NEC (News - Alert) CASIO.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Janice McDuffee

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