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November 03, 2008

Spb Online Service Debuts Its First Commercial Implementation

By Jayashree Adkoli
TMCnet Contributor

Spb Software, a developer of Windows Mobile applications, announced the commercial implementation of its Spb Online services, which is a set of premium online services designed for 3G networks.
Spb Software said that this service is specially designed to encourage subscriber uptake of streaming content on handsets and was commercially implemented for the first time on Sky Link’s AnyDATA (News - Alert) ASP-505 CDMA phone. Online services such as mobile TV, radio, news, weather, online games and on-device catalog – all are combined in one application with advanced usability, which are optimized for smartphones, says company.
Spb Software worked closely with Sky Link and delivered the SkyTouch solution. SkyTouch is a customized Spb Mobile Shell-based UI solution, which has been integrated with Spb Online service and also tuned to local preferences of SkyLink subscribers. SkyLink is a Russia-based CDMA (code division multiple access) mobile operator.
The Spb Mobile Shell-based UI solution contains many interactive and animated mobile user interfaces such as easy-to-use menu, smart gestures, and smart contact search and much more along with customization feature, says Spb Software.
The SkyTouch UI solution is already preinstalled on Sky Link's new 3G-smartphone - AnyData ASP-505. This UI solution acts as a clear single entry point to - device features and variety of advanced online services, such as Mobile TV, online games, local GPS-based navigation, social networks and more.
Sky Link’s AnyDATA ASP-505 mobile phone, which is expected to hit the Russian market in the beginning of November, is based on Windows Mobile 6.1 professional operating system and incorporates Samsung (News - Alert) SC32442AL43 400 MHz processor. The CDMA phone also features a 2.8-inch LCD touch screen, a 2 Mega pixel camera, WiFi 802.11b/g, Bluetooth, integrated SiRF global positioning system (GPS) chipset and a microSD card slot.
Spb Software claims that its Spb Online has already supported over 1,000,000 of mobile TV viewing sessions, over 160,000 online games sessions, in over 50 countries.
Albert Safiullin, deputy director in commerce, CJSC Sky Link, said, "Today, 80 percent of our subscribers get access to mobile internet with USB-modems and only 20 percent of them browse the Internet from their handsets. Our new smartphone, fitted with SkyTouch by Spb Software, targets this growing segment of customers, by turning their handsets into very user-friendly, powerful, but compact mobile Internet-centers."
Vassili Philippov, COO of Spb Software House (News - Alert), said: "I believe that Sky Link, as one of the most innovative players on the Russian mobile communications market, is strategically right by offering subscribers not just devices equipped with fast Internet access, but devices with preinstalled online services, which facilitate the use of such fast access."
Spb Software cooperates with original equipments (OEMs) and carriers, such as ASUSTeK, BenQ Siemens, E-TEN, Fly, Fujitsu Siemens Computers, Gigabyte, HTC, O2, Optimus, Palm, Pharos, SingTel (News - Alert), Samsung, Sony Ericsson, Swisscom Mobile, Toshiba, T-Mobile, and VimpelCom.

Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree's articles, please visit her columnist page.

Edited by Tim Gray

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