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Salvation Army, C Spire partner to make it easier for consumers to support the organization's Red Kettle holiday giving campaign
--(Business Wire)--
C Spire:
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WHAT:
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The Salvation Army and C Spire invite the news media to attend a
demonstration on Wednesday, Nov. 26 of a new pilot technology
initiative that promises to boost donations to the non-profit's Red
Kettle holiday giving campaign in the greater Jackson metropolitan
area. Consumers now have the option to make credit card donations at
20 of the organization's 65 highest traffic Red Kettle locations in
the tri-county region - thanks to the availability of smartphones
and tablets connected to C Spire's mobile broadband network and
equipped with secure e-readers and swipe technology.
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The Salvation Army's Red Kettle campaign is a hallmark of the
holidays and the largest annual fundraiser with proceeds used to
support a variety of year-round programs and services for the poor
and needy. For the next few weeks, over 10,000 volunteers will sing
and ring bells for hours at a time in front of local malls, stores
and businesses - a reminder that the season is as much about giving
as about receiving. With fewer days this year between Thanksgiving
and Christmas, the non-profit charity hopes making it easier and
more convenient for shoppers to make donations will help it reach
its $475,000 fundraising goal.
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WHEN:
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Wednesday, November 26, 2014
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11:00 a.m. CST
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WHERE:
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Kroger (main store entrance)
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4910 Highway 55 North
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Jackson, Mississippi 39211
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WHO:
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Captain Ken Chapman, Regional Coordinator, The Salvation Army
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Janet Spears, Development Director, The Salvation Army
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John Hopkins, Regional Manager, C Spire
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Local business leaders and community representatives
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