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AdMedia Partners Advises MRops in Its Acquisition by Survey Sampling InternationalM&A advisory firm AdMedia Partners, Inc. is pleased to announce that it acted as financial advisor to MRops, an industry-leading provider of end-to-end market research operations services to management consulting firms and market research companies, in its acquisition by Survey Sampling International (SSI), a premier global provider of sampling, data collection and data analytic solutions for consumer and business-to-business survey research. Founded in January 2007, MRops specializes in business-to-business research, executive interviewing, statistical services and sampling solutions to research agencies and management consulting firms across the globe. MRops has the teams, technology and processes to support the execution of the most complex work, from targeting hard to reach audiences around the world, to validating who is actually completing surveys, to developing respondent engagement solutions. They add value by making recommendations to improve the accuracy and quality of the research they conduct, enabling clients to spend more time analyzing the numbers instead of aggregating them. The company has approximately 200 employees across offices in North America, Asia and Europe. With this acquisition, SSI strengthens its leadership position as a global data solutions and technology company by significantly expanding its operational and delivery capability, substantially adding to an already fast-growth global B2B business and deepening its expertise in management consulting and healthcare. The acquisition will also expand SSI's leadership footprint in the Asia Pacific region with the addition of an operations hub in Hyderabad, India. "Adding a high growth business with such exceptional operational capability and talent is a very strong fit with SSI," said SSI President and CEO Chris Fanning. "Ian and the MRops team have built an outstanding business, especially in the B2B space, which is very synergistic with SSI's rapidly expanding B2B offering. MRops' passionate focus on the consulting and healthcare markets is also very well aligned with our srategic direction." "SSI has the industry leading technology and global panel, and organizational strength that will enable our existing business to grow more rapidly once MRops has fully integrated with SSI," said MRops CEO Ian Kiernan. "We've built the teams and processes to support very complex work - from targeting hard to reach audiences, to validating survey quality and completions, to developing respondent engagement solutions - and our consulting and healthcare clientele will be much better served with this powerful combination. MRops' full service expertise, combined with SSI's panel size, global scope and integrated technology platform, creates a very attractive value proposition to customers worldwide." Kiernan will join the SSI Global Executive Team as Senior Vice President, Global Operations and report to SSI President & CEO, Chris Fanning. Clients of both entities will see a single, expanded SSI with no disruption in service and greater value from the combined company. The majority owner of SSI is HGGC, a leading middle market private equity firm, who completed their majority investment transaction in December, 2014. About MRops Founded in January 2007, MRops specializes in business-to-business research, executive interviewing, statistical services and sampling solutions to research agencies and management consulting firms across the globe. For more information, visit www.mrops.com. About SSI SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research, reaching respondents in 100+ countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 30 offices in 21 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's 3,600 employees serve more than 2,500 clients worldwide. Visit SSI at www.surveysampling.com. About HGGC Based in Palo Alto (News - Alert), California, HGGC is a leading private equity firm focusing on leveraged buyout, recapitalizations and growth equity transactions in the middle market. HGGC seeks to partner with strong management teams, founders and sponsors to build companies capable of generating sustainable growth. With years of collective deal and operational experience, HGGC brings best practices from private equity and global corporations to help middle market businesses in a wide range of industries outperform the market. More information is available at www.hggc.com. About AdMedia Partners Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing services, advertising, marketing technology, media and information sectors. AdMedia has completed over 190 transactions for clients valued in excess of $9 billion since 1999. For more information, visit www.admediapartners.com.
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