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Boku Announces Direct Carrier Billing Partnership with 3 Hong Kong, Continuing Expansion in AsiaBoku (News - Alert), the world leader in carrier billing-based mobile payments services, has announced a partnership with 3 Hong Kong, the mobile division of Hutchison Telecommunications Hong Kong Holdings Limited (HTHKH), a leading mobile operator in Hong Kong. Jennifer Tan, Chief Operating Officer of HTHKH, said: "We are happy to extend our direct carrier billing service with Boku. With in-app purchases charged to a customer's mobile bill, this eliminates the need to pass on credit information and so offers customers peace of mind." As of early 2014, smartphone penetration in Hong Kong stood at over 87%, with more than 31% of the population owning more than one phone, according to Nielsen research. Mobile commerce also has significant and growing traction in the market. The Nielsen study of the Hong Kong mobile users also found that 28% of all mobile users participated in some form of m-commerce in the previous month.1 Through the new partnership with Boku, 3 Hong Kong subscribers will be able to make purchases on their mobile devices using their mobile phone numbers. At checkout, users choose an item they want to purchase, enter their mobile numbers, and confirm the purchase via text. Their items are then billed to their mobile accounts. "3 Hong Kong is one of the respected names in the region and a tremendous partner for Boku," said Kurt Davis, General Manager of Boku in Asia. "The mobile consumer market in Hong Kong spends a lot on value added services and by working together we are capitalizing on new opportunities for carrier billing." About Boku: Boku, the global leaer in direct carrier billing-based mobile payments, reaches more than 4 billion consumers in more than 70 countries. Its bank-grade payments technology allows consumers to charge purchases to their mobile phone bill. Boku partners with global merchants including Facebook (News - Alert), Sony, Spotify, Electronic Arts, Valve, Wargaming, and many more. Based in San Francisco with offices in Europe, Latin America, and Asia, Boku is funded by leading Silicon Valley entrepreneurs and venture capitalists including Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures, Khosla Ventures, and NEA. About 3 Hong Kong 3 Hong Kong is a leading mobile service provider in Hong Kong offering advanced voice, data and roaming services under the "3" brand via its 4G LTE (News - Alert), 3G and GSM dual-band networks. 3 Hong Kong is the mobile division of Hutchison Telecommunications Hong Kong Holdings Limited (HTHKH; stock code: 215), which is a group member of Hutchison Whampoa Limited (stock code: 13). For more information on 3 Hong Kong, please visit www.three.com.hk. For more information on HTHKH, visit www.hthkh.com. Useful Links: Boku website: http://www.boku.com Media Kit: http://www.boku.com/press 3 Hong Kong website: http://www.three.com.hk/ 1 Nielsen - The Asian Mobile Consumer Decoded - http://www.nielsen.com/ph/en/insights/news/2014/asian-mobile-consumers.html |
