Grow Your Small Business with Solid Storytelling

NEW YORK, Sept. 4, 2015 /PRNewswire/ -- In recent years, content storytelling has provided special value beyond traditional marketing techniques as it allows small business owners to humanize their brand, brings their products and services to life and ultimately increases sales. Contributing author Steve Lazuka explores this topic in his latest post and identifies ways that small business owners can create compelling content stories. To develop a strong narrative add the following elements to every story:

• Personal touch. Give readers a reason to care about the story. Case studies or real-life stories from customers provide a unique perspective and can have a large impact on target audiences.
• Relatability.  Craft stories that have the power to amaze, inspire and spark emotions from readers. Lazuka suggests utilizing buyer personas to create relatable characters that are experiencing similar problems that current customers are facing.
• Fiction flair. Read fiction to understand the importance of style and learn what makes a great story.  Grip readers with fiction-writing elements such as: word selection, structure, personality and tone of voice.

For further discussion on ways to master the at of business storytelling, read Lazuka's full post here: http://bit.ly/1JEDbpQ.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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