Subject:::The Map App and Apple Lemmings - Mobility TechZone MobilityTechzone eNewsletter
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September 26, 2012

The Map App and Apple Lemmings

All my friends who know me as an “Apple Hater” have expected me to get on the map app discussion and tell them how much I am against it. However, I am sorry to disappoint them since I don’t really disagree with the app.

As so many of us do, I base my judgment on sound market research such as my one Apple obsessed daughter, who told me why she was buying “the 5.”

Many times in life, I have been impressed with people’s ability to support their decision absent of any real evaluative data.  This was one of those times... Read More

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