[April 26, 2011]

MapMyRIDE Partners with VERSUS to Launch Registration for the Aquaphor Le Tour Challenge

For the third consecutive year, MapMyRIDE, the premier provider of web- and mobile-based mapping and training solutions for cyclists, is partnering with VERSUS, the exclusive television home of the Tour de France in the U.S., to present the 2011 Aquaphor Le Tour Challenge.

MapMyRIDE and VERSUS are also thrilled to announce that Aquaphor Healing Ointment has renewed its title sponsorship for this year's edition of the Le Tour Challenge. "Aquaphor has become an essential product for cyclists by keeping them comfortable and helping them to perform better. Our partnership with the Le Tour Challenge helps to build further awareness with athletes that are both accomplished and new to the sport," said Catherine Lair, Marketing Director, Beiersdorf Inc. "What better way to bring the challenge and excitement of the Tour De France and cycling as a whole to everyone, regardless of where you are physically, than through the Le Tour Challenge. Just as the Le Tour Challenge and MapMyRIDE provide tools that help cyclists improve and excel, we see Aquaphor as a critical tool to help them train and perform at their best."

"We partnered with VERSUS in 2009 and 2010 on the Le Tour Challenge with the aim to provide cyclists around the world with truly novel opportunities to experience the excitement of cycling's most legendary race," said Robin J. Thurston, Chief Executive Officer of MapMyFitness, Inc. "At MapMyRIDE, we strive to help people lead healthier and more active lifestyles, and we believe the Le Tour Challenge gets us closer to that goal by motivating cyclists of all abilities to get out on their bikes and ride alongside the top pros without ever leaving their hometowns."

The 2011 Aquaphor Le Tour Challenge gives cyclists around the world the opportunity to "virtually" compete in the 98^th edition of the Tour de France. The event calls for participants to get out and ride their bikes over the duration of the Tour (July 2-24) and submit their ride data at www.mapmyride.com/tdf. MapMyRIDE then computes each participant's "Virtual Stage Time" - the actual time he or she would have posted racing alongside the pros on a given stage. In addition, participants compete daily to win special cycling jerseys like the Aquaphor Le Tour Challenge yellow leader's jersey. New this year is the team competitin, where participants who crave extra competition and notoriety can invite their friends, family, club members or co-workers to compete against one another. All participants get chances to win more than $100,000 worth of prizes in random daily drawings such as a TREK Travel Grand Prize Trip Package for two to watch the 2011 Tour's final stage.

The Aquaphor Le Tour Challenge starts on July 2^nd to coincide with the 2011 Tour de France. Pre-registration for the event went live on April 15, 2011. For more information on the Challenge or to sign up, please visit www.MapMyRIDE.com/TDF.

About MapMyRIDE.com:

MapMyRIDE is the cycling specific website of the MapMyFITNESS suite of websites. Currently headquartered in Austin, Texas, MapMyFITNESS was founded in 2006 and operates a suite of websites and associated mobile applications including MapMyRUN.com, MapMyRIDE.com, MapMyWALK.com, MapMyHIKE.com, MapMyFITNESS.com, MapMyMOUNTAIN.com and MapMyTRI.com. MapMyFITNESS provides more than three million runners, cyclists, walkers and other fitness enthusiasts with access to an innovative geo-mapping application that permits them to track and store their daily running, cycling, walking or hiking routes in an online database, a searchable database of routes across the globe, essential community-based fitness content, online Nutrition Center, training tools and fitness calculators, comprehensive global event listings and a dynamic social network of healthy and active individuals. MapMyFITNESS's iMapMy mobile apps use the built-in GPS technology of the iPhone, BlackBerry (News - Alert) and Android to enable users to record and chart their daily fitness activities and routes. For more information about MapMyFITNESS and its offerings, visit http://www.mapmyfitnessinc.com.

About Versus:

VERSUS, part of the NBC Sports Group, prides itself on super-serving passionate sports fans across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). Now in more than 75 million homes, the network is the cable television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de France and Professional Bull Riders (PBR). VERSUS also airs NASCAR, NBA, UFC, college football and college basketball programming. The network is home to the best outdoor programming on television and airs original programs not available anywhere else, including The T.Ocho Show. VERSUS is distributed via cable systems and satellite operators throughout the United States.

About Aquaphor:

Aquaphor, a dermatologist-recommended healing ointment, is designed to prevent and help heal dry, chapped and cracked skin. It enables athletes to perform at their best by helping to prevent chafing, saddle sores and irritated skin during workouts and competition. Aquaphor is owned by Beiersdorf AG, a leading manufacturer of branded consumer products for skincare. With over 125 years of experience in research and development and a strong global presence, Beiersdorf produces NIVEA, the world's largest skincare brand, as well as, Eucerin, NIVEA for Men, NIVEA Lip Care, Aquaphor and La Prairie. For more information visit www.AquaphorHealing.com or www.beiersdorfusa.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6697225&lang=en

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