[November 03, 2010]

Sonic the Hedgehog Takes New York!

SEGA® of America, Inc. today announced that on Thursday, November 4^th they will be inviting Sonic the Hedgehog fans to a Sonic Colors™ ice skating party at Citi Pond^sm at Bryant Park in New York City (42^nd Street & 6^th Avenue) from 6pm ET - 10pm ET. Fans will have the exclusive opportunity to play the game two weeks before launch and to enjoy a live performance of the Sonic Colors theme song "Reach for the Stars" by the band Cash Cash. In addition, the first 300 fans to arrive will be able to ice skate for free and receive one of the highly coveted Sonic the Hedgehog hats** that are currently being offered as a pre-order incentive U.S, GameStop locations or at www.GameStop.com.

"We are extremely excited to allow fans to play Sonic Colors two weeks before launch," said Judy Gilbertson, Senior Brand Manager of Sonic Colors. "We're delighted with the quality of Sonic Colors and the passion that both fans and press are showing for the game. This party is our way of thanking everyone for supporting us as we prepare for the releae of the most exciting Sonic game in recent memory."

In Sonic Colors, Sonic the Hedgehog races through incredible theme park inspired worlds to rescue a colorful alien race from the clutches of Dr. Eggman. An extraordinary amusement park has been seen orbiting around the home planet of Sonic the Hedgehog, and rumors are spreading that an alien race of Wisps, who have a unique colorful energy, are being held captive there by the evil Dr. Eggman. Soon after arriving at the amusement park, Sonic discovers he is able to use these mysterious alien forces to help the Wisps escape! These new "Color Powers" offer players the ability to perform new moves and access hidden areas within the game. Sonic Colors for the Wii™ seamlessly combines both 3D and classic 2D game play perspectives, while the Nintendo DS™ version takes full advantage of the console's dual screen; each platform includes exclusive "Color Powers". Sonic Colors will be available on the Wii system and the Nintendo DS system and is rated E for Everyone. Nintendo Power recently awarded Sonic Colors on Wii with a 9/10 rating, calling the game "an unequivocal success."

Sonic Colors is set to release on November 16, 2010. For more information please visit www.soniccolors.com. For press assets, please visit www.sega-press.com

**While supplies last.

About SEGA® of America, Inc.:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft (News - Alert) and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com.

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