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October 07, 2011

BroadHop Talks with TMCnet about Policy 2.0

By Michelle Amodio
TMCnet Contributor

BroadHop's (News - Alert) policy control solutions enable telecom service providers to take control of their converged networks. The company has more than 70+ policy installations at service providers worldwide. BroadHop has maintained its focus on policy control and service management and, as a result, it has developed an expertise with mobile, WiMAX, wired broadband, and converged networks.

Recently, TMCnet’s Rich Tehrani sat down with Dan Geiger (News - Alert), VP of Marketing for Broadhop about the wireless industry today as part of TMCnet’s On the Road series out of San Jose, California.

Right now, the most talked about trends in this space is congestion management control and the creation of new services and how to generate revenue. Another topic of interest Geiger notes is how Tier 1 companies are replacing 1.0 systems that they have in-house that aren’t scaling and working to their current needs.

The industry is shifting to a new generation of application-centric policy technology called Policy 2.0. BroadHop's Quantum (News - Alert) Network Suite enables the flexible, interactive, identity-based services that define Policy 2.0.

Scale is one of the differentiating factors between 1.0 and 2.0 systems. Flexibility and time to market with a service are also contributing factors. Of course, the ability to monetize the service is a prime topic.

“If you get it out quickly, if you can associate it with your charging, your profile management, you can figure out ways to monetize it so that the economics of the whole telecom business is better,” said Geiger.

Service velocity, as Geiger says, is key as things are changing so fast that taking 12-18 months to roll out a service is a death knell for companies. Although time to market can vary widely, all that matters is an organization's time to market ahead of its competition.

Broadhop’s policy 2.0 customers include one in the mid-east who, using modern technology and ritual, tapped BroadHop to develop a prayer time application. During prayer time, Muslims want their services turned off, so they choose an opt-in service to silence all communications for these numerous prayer times throughout the day.

The BroadHop team works with service providers to help them successfully manage their network resources, build relationships with subscribers through individualized customer service and a superior user experience, and find creative new monetizing opportunities.

Michelle Amodio is a TMCnet contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Rich Steeves

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