Mobile Personalization

ChannelNet, a provider of solutions in multi-channel customer engagement, has launched Mobile Financial to serve the growing number of financial services organizations that seek to better serve customers on the go, benefiting mobile personalization.

"Consumers worldwide are embracing mobile as a convenient way to engage with and manage their daily financial lives. The ability to link an existing payment account to a mobile phone is transforming how consumers pay and how merchants get paid," said Bill Gajda, head of mobile innovation at Visa, in a Mobile-Financial.com article.

Officials with ChannelNet said that the company’s Mobile Finance allows banking, insurance, and money management firms that sell and service through multiple sales channels, to provide a separate and unique delivery channel for their growing mobile-enabled customers. 

"Our clients want the opportunity to improve the overall customer experience and differentiate themselves by delivering mobile applications that make managing money compatible with mobile lifestyles," said Paula Tompkins, CEO and founder of ChannelNet.

Tompkins said that ChannelNet is well positioned to help the financial services clients extend their brands to mobile devices. 

"ChannelNet's new Mobile Financial offers another way to attract new customers and support the growing expectation of existing online oriented customers. Our patented multichannel Web platform, SiteBuilder, enables our clients to extend their customer experience strategies to mobile devices that can seamlessly integrate with existing web sites, customer service centers, and brick and mortar locations,” he said . 

Tompkins said that Mobile, when combined with the company’s robust personalization capabilities, provides a powerful set of tools that enables financial services marketers to optimize customer experience beyond e-commerce.