Mobile Personalization

Bluestreak Technology Inc., a provider of open Flash platforms for wireless and wired devices, in association with Cellfish Media, a publisher and distributor of mobile content, has launched a suite of fun, new personalization services for mobile phones that use dynamic animated characters, to alert the device owner to changes in phone status, such as battery power and network reception.

 

This international service is currently available in France, running on the Top 100 most popular devices of the local wireless operators, as well as other popular devices worldwide.

 

As stated, the services run from the home or idle screens of most major phones and consumers can download these new applications from iTunes, the Ovi Store, the Android Market or the Cellfish (News - Alert) Media Storefront named KKO Club.

 

“From ringtones to multimedia applications, Cellfish Media is committed to delivering the latest advancements in mobile entertainment and these idle screen animations offer consumers an engaging new way to personalize their devices,” Nicolas d’Hueppe, chief executive officer of Cellfish Media France said.

 

The first of the series of services to be launched are dynamic battery status indicators that depict Pilou the Hamster racing on his favorite wheel and Surimi the Fish swimming on the phone’s idle screen.

 

Also, each animated character becomes less active and more distressed as battery power diminishes. Consumers who download the applications can quickly glance at their phone’s idle screen to determine, by the character’s activity level, if its battery needs to be recharged.

 

“Mobile phones are becoming increasingly personal, and giving consumers the ability to customize their phones based on their mood or style is an important part of the consumer experience,” said Dominique Jodoin, CEO and president of Bluestreak Technology (News - Alert). “The mobile phone’s home and idle screens have traditionally been locations to display simple static images, but with these new animations we now offer richer multimedia options that are both entertaining and informative for the consumer. By combining Cellfish Media’s popular content with Bluestreak Technology’s mobile application solutions, consumers can now animate their phones like never before.”