Mobile Personalization

Bridgewater Systems, a mobile personalization services provider, has opened a new 'Center of Excellence' in collaboration with Wesley Clover (News - Alert)in Gurgaon, near Delhi, India.

Officials with Bridgewater said that the Center of Excellence will serve as the hub for the Asia Pacific region in three key areas-  Mobile data technology development for Bridgewater's intelligent control products; sales and customer support; and professional services.
'Bridgewater's new center of excellence in India is a key part of our strategy to expand globally. India's rapidly growing mobile data market and advanced R&D skills are central to our success', said Ed Ogonek, president and CEO, Bridgewater Systems (News - Alert), in a statement.

Ogonek said that the center of excellence will provide technology development for the company's global product portfolio and offer
sales, professional and support services for the customers and partners across the Asia Pacific region.

Back in February Bridgewater Systems had announced that four Tier 1 operators in Europe, North America, and Asia Pacific are offloading 3G data traffic to Wi-Fi hotspots and femtocells using Bridgewater's new mobile data offload solutions.

Mobile operators are facing enormous capacity and coverage challenges due to the rapid adoption of W-iFi-enabled smartphones and laptop data cards, and increased indoor usage.

This has resulted in service interruptions as subscribers move from one network to another and as Home Location Registers that store subscriber information and were built for voice services have been unable to keep up with new mobile data requirements.

Bridgewater's new mobile data offload solutions address these challenges, company officials said.

Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.

Edited by Marisa Torrieri