Mobile Personalization

Mobile personalization company Bridgewater Systems has announced the availability of the Bridgewater Policy Controller and Home Subscriber Server on the Cisco Unified Computing System.

Since these Bridgewater solutions are on Cisco (News - Alert) Unified Computing System for 3G and 4G mobile packet core networks, they enable operators to obtain greater cost/performance from their mobile packet core.

Company officials said that the Cisco Unified Computing System unites computational, network, storage access, and virtualization resources in a single energy efficient system. It helps extend capital assets and improves business agility productivity for the next generation data center.

Thanks to the availability of Bridgewater's control plane portfolio on the Cisco Unified Computing System platform, service providers can optimize 3G networks using intelligent policy controls to alleviate radio access network congestion, ensure fair usage, and give subscribers greater control over their mobile data usage.

Additionally, they can also offload mobile data traffic from 3G networks to Wi-Fi, femtocells, or 4G networks; transform to 4G and control subscribers, devices, and applications to ensure service portability across 3G and 4G networks.

Moreover, service providers can deliver services such as usage and application based models using flexible policy controls, real-time subscriber information, and dynamic metering capabilities.

Bridgewater is part of Cisco’s Developer Network. “Supporting Cisco’s Unified Computing System reflects Bridgewater's portfolio strategy to ensure service providers can deploy our complete and pre-integrated control plane portfolio to increase scalability and business agility, and to reduce total cost of ownership,” said David Sharpley (News - Alert), senior vice president at Bridgewater Systems.

Earlier last month, Bridgewater showcased its ready mobile control plane solutions for 3G and 4G networks at Cisco Live!2010 which is Cisco’s annual IT and communications conference.