Mobile Personalization

Hey, they're honest about it: The "lackluster performance" of India's broadband market means changes need to take place.

It's primarily attributable to, "the technical and economic non-feasibility of the fixed line infrastructure in India," according to officials of the upcoming trade show WiMAX (News - Alert) 2010, to be held August 20 in New Delhi.

They add that, "the solution for mass proliferation of broadband in India has to be wireless." And now the industry and the country wait to see, "which wireless technology will be adopted to provide a cost effective and scalable BB to the Indian market." Perhaps not surprisingly, the trade show's officials feel that WiMAX, "emerges as the quintessential answer to these problems, given its superior performance and lower costs as compared to the existing 3G technologies and futuristic Long Term Evolution equivalents."

The show itself, the WiMAX India 2010 International Conference, will focus on the delivery of next generation broadband services using WiMAX, 802.16x and similar proprietary standards, according to show officials: "Senior-level speakers will discuss crucial issues of standards and interoperability, spectrum and licensing," and other issues including strategies for capturing the mobile market.

WiMAX has an already established global ecosystem for device manufacture and support which services over 455 commercial WiMAX networks in 135 countries covering 430 million people, the show's officials contend. Further, with over 1,700 Global Spectrum (News - Alert) Auctions in 140 countries held since 2006, and expected 133 million customers worldwide -- including 19 million in India -- by 2012, the show's officials feel that "there is significant commitment in the growing system to ensure that further economies of scale will benefit customers through declining prices and greater choice of devices."

Plus, they say, "its well developed global ecosystem and consequent aggressive device pricing will prevent it from suffering from the initial 'hiccups' in mass adoption faced by cellular technologies in 1990s."