Indonesia-based First Media Tbk has announced it selected Advanced Digital Broadcast’s products and solutions to deploy the country's first high-definition pay-TV service.

The deal marks ADB's entry into the vast Indonesian market, where pay-TV is gaining popularity.

Officials with ADB said that the company’s devices will enable subscribers to enjoy not only high-definition TV, but also video-on-demand, interactivity, and a wide range of value-added features.

“We're glad to work with First Media, our first customer in Indonesia, which is a market with high potential," said Maurice Liu, sales vice president for the Asia Pacific, ADB.

Liu said that with this collaboration, ADB will become the first provider of high-definition interactive pay-TV devices in Indonesia, and the company is looking forward to the high-quality and innovative HD services that First Media will roll out.

Company officials said that all set-top devices delivered to First Media are pre-integrated with Carbo, ADB's high-definition user interface, which offers very intuitive and rapid navigation.

With Carbo, viewers can enjoy super-fast channel change, enabled by clear and simple menus that are easy to read from the sofa.

In addition, ADB has replaced the traditional multi-layer menus with a simple carrousel of icons, for an enhanced user experience.

"We're glad to have ADB as our partner, a company that has long enjoyed a reputation as a provider of cutting-edge set-top boxes whose quality and stability are market proven, as well as technologies and solutions that add value for operators," said Hengkie Liwanto, President Director of First Media.

"We take comfort in the fact ADB's emphasis on user experience, convergence and time-to-market matches our own operational philosophies, and believe ADB will provide invaluable and priceless assistance to us in our effort to become the market leader in the overall pay-TV industry in Indonesia,” said Liwanto.