Mobile Personalization

Personalization is a growing segment of the technology industry that has the power to make or break a provider. Numerous studies have determined that consumers want their information personalized, as long as their privacy is protected. This is especially true in the mobile space and carriers are scrambling to leverage these new opportunities in order to gain a competitive advantage.

To capitalize on the opportunities available in mobile personalization, network operators need to partner with a proven provider that can help them to mitigate the risks inherent in capturing and managing subscriber information and help to drive the change to a different business model that supports this approach to driving revenue. Bridgewater Systems is one provider in this space that is lending considerable value.

Bridgewater Systems (News - Alert) is a provider of subscriber data management, network access control and policy control products. All of these products are designed specifically to enable mobile personalization for WiMAX (News - Alert) operators. The company’s solutions have been selected by more than 35 WiMAX operators throughout the global market as Bridgewater helps to accelerate and de-risk commercial deployments with a robust portfolio offering.

There are a number of reasons why WiMAX service providers may turn to Bridgewater for help with mobile personalization. The company positions itself is a credible, experienced and insightful vendor and has the long-term presence in the WiMAX space to back up these statements. The company’s best-of-breed solutions deliver broad interoperability in multivendor environments which can help to future-proof and allow for flexibility in the selection of equipment vendor partners.

Bridgewater Systems specifically offers the Bridgewater ServiceMAX 500, which is a pre-integrated system that combines key WiMAX CSN functionality such as DHCP, AAA, pre-paid and post-paid accounting. The solution aims to meet the needs of small- to mid-sized WiMAX service providers.

Bridgewater is also a principal member of the WiMAX Forum (News - Alert) and actively involved in driving standards for network access and policy. Solutions provided by the company to help drive mobile personalization have been selected by some of the world’s leading telecommunications infrastructure suppliers to complement their WiMAX portfolios, including Alcatel-Lucent (News - Alert), Alvarion and Motorola.

The company focuses on delivering WiMAX solutions that are both innovative and serve as casual user daypass, over the air device and subscriber provisioning. Bridgewater also offers solutions for lawful intercept services in WiMAX.

For any network operator hoping to capitalize on new market opportunities, mobile personalization is an important focus. To make this platform work in a WiMAX environment, Bridgewater Systems is a proven partner.


Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Stefanie Mosca