Control Your Privacy from Your Pocket!

Jumptap, a company specializing in targeted mobile advertising, recently announced its partnership with Evidon, a company that helps protect a business’s privacy by enabling them to assess cookies and protect audience data.

 In addition, Evidon assists in improving a website’s overall performance. The goal of this partnership is to attract consumers through the creation and employment of the ‘AdChoice’ Icon in mobile web and app advertisements.

AdChoice, which was first introduced by the Digital Advertising Alliance (DAA), was designed to be a strong privacy control program for consumers.  Defined as “Interest-Based” advertising, AdChoice gives viewers a more enhanced understanding of the ads being showed to them and provides mobile users with more relevant advertising depending on their online activities. For users that frequent car sites, for example, they are bound to see related adverts on AdChoice.

The partnership between Jumptap and Evidon is a privacy solution that will be distributed systematically and strategically by Evidon. When customers are targeted by behavioral data, Jumptap’s mobile ads will notify them and upon clicking the notification, these consumers will be directed to Jumptap’s privacy overview. The overview will give the customers more information on the targeted mobile ads, along with the ability to update their privacy settings.

Jumptap’s partnership with Evidon will ensure that customers are notified via mobile web and in apps, giving end users piece of mind. In addition, it will bring advanced ad targeting features to market in a clearer and more understandable manner, which in turn has the potential to control mobile and third party behavioral data at scale. Privacy protection will remain in-tact - and evolve as capabilities and technologies change.

Jumptap is a leader in mobile consumer privacy and is now an answer to brands, agencies and consumers who are looking for technologies that will bring transparency as to how data is used in mobile marketing.

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