Mobile Devices

April 30, 2014

BLU Products Releases Its First 4G LTE Smartphone

BLU Products announced this week that it has stepped into the realm of 4G LTE with its newest smartphone, the Studio 5.0 LTE. A powerful Qualcomm Snapdragon processor drives the new device, which BLU says will assist businesses in their demand for phones in the bring your own device (BYOD) movement.

The company says its STUDIO line of smartphones includes the Android operating system, and it notes that the Studio 5.0 LTE comes unlocked and available on a wireless plan with no contract. BLU is catering to the needs of businesses by providing them with phones that they can easily activate and continue using without being tethered to a contract. Samuel Ohev-Zion, CEO of BLU Products, spoke about his company's commitment to 4G LTE.

“BLU is a champion of the bring your own device movement in the U.S., by helping dealers and consumers source quality devices for activations, which otherwise they would have had a very difficult time doing," Ohev-Zion said in a recent announcement. "Furthermore we are dedicated towards launching a wide range of 4G LTE enabled devices throughout the year, because of the increase in demand for LTE devices for prepaid and no contract carrier plans."

The Studio 5.0 LTE will run on both the 4G HSPA+ and 4G LTE protocols within the T-Mobile/MetroPCS network and on partner networks associated with T-Mobile/MetroPCS which a mobile virtual network operator has set up.

The BLU philosophy operates within the idea that unlocked phones will help businesses easily set up their own BYOD networks. BLU dealers can offer phones to individuals at affordable prices that work within their own reliable LTE-based network, and businesses can take advantage of those phones because of their untethered nature. BLU is catering to individuals by offering them exemplary service and a host of smartphones they can afford. And they are catering to businesses by making sure their phones are easy to manage in a BYOD environment. Because BLU phones are unlocked, an employee's parent business will have an easier time setting up his device compared to a similar phone that is inherently attached to a specific manufacturer.

The company's newest offering, the Studio 5.0 LTE, can compete with other manufacturer's phones with its 5-inch display, current Android operating system, 1.4 GHz quad-core processor, and 8.0 megapixel rear camera. It also comes complete with 4 GB of internal memory and an expansion slot that can increase the phone's capacity an additional 64 GB.

Edited by Alisen Downey

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