T-Mobile has been having a fairly difficult time lately. According to the company's second quarter financial results, it lost about 205,000 customers between April and June, along with a drop in revenue. Not only that, but the network operator cut 1,900 jobs in March, closing seven call centers, with another 900 jobs eliminated later on in May.
Obviously, T-Mobile is doing all it can to turn its situation around, including its planned 4G rollout in early 2013. However, the company also unveiled a simpler way to bring customers back to its network Thursday: a $100, no-contract smartphone.
For the price, it would be unfair to expect top-shelf specs. Indeed, the cost-efficient device is 2010's ZTE Concord. The Concord runs Android 2.3, A.K.A. Gingerbread, and features a 3.5-inch display with a 320 x 480 resolution, an 832 MHz Broadcom BCM21553 processor, 512 MB of RAM and a two megapixel camera.
It also features a microSD slot for memory expansion.
While some may scoff at the Concord's modest capabilities, it's actually a perfect device for the no-contract crowd, as most in this category aren't very interested in anything beyond a feature phone. The Concord can provide a taste of the smartphone experience at a reasonable price.
The Concord can be paired with one of T-Mobile's single-line, monthly 4G no annual contract plans, which provides customers with unlimited talks, text and data. According to T-Mobile, its unlimited data has no restrictions, so users don't need to worry about overage fees or speed throttling after crossing a certain usage threshold.
The device can also be used with Walmart's Family Mobile service, a monthly, no-contract wireless plan for individuals or families, also powered by T-Mobile's network. As such, the Concord is currently available for purchase at Walmart and will be available at Target starting August 26.
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Edited by
Braden Becker