Brightstar Joins Forces with Mobile Phone Xchange

Brightstar Corp., the world's largest wireless distribution company and leader in services for the wireless industry, has announced the acquisition of U.K.-based leading device buy-back & trade business, Mobile Phone Xchange (MPX).

Brightstar will now be able to offer a fully-integrated, scalable technology platform which will help drive bottom line revenue, reduce churn, decrease acquisition and retention costs while allowing both retailers and consumers to appreciate the value of mobile devices.

Working with several of the nation's largest operators and retailers, Brightstar has taken an early lead in this area in the United States. In Europe, MPX provides buy-back solutions to a leading European operator, along with over 450 retail outlets.

Brightstar can offer a robust buy-back and trade in solution to thousands of customers worldwide by integrating the MPX platform into its existing service portfolio.

"Buyback and trade in programs allow operators to reduce device subsidies – with like-new devices – and reduce churn with instant in-store payment or credit for trade-ins that typically result in a new device purchase with a renewed contract," said Marcelo Claure, CEO at Brightstar Corp.

This is a win-win situation, according to Claure, given the cash back value to the consumer, upsell value to the seller and reduction in e-waste.

The MPX platform has the ability to correctly value used mobile devices and access profitable routes to market. It is an end-to-end solution that manages all of the logistics related to device buy-back and trade-in. 

It’s known for its ease of use, broad functionality and flexibility.

At the point of customer contact, real-time pricing for trade-in devices can be provided by mobile operators and retailers using MPX, which can then be built into new service and renewal contracts. Used devices can then be refurbished and resold – supporting new revenue and market growth.

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