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February 07, 2013

Mobile Operator Managed Mobility Services a $100B Market

The market for mobile operators in providing mobility services for enterprise customers is estimated to be $100 billion across the U.S. and Europe, according to a new study.

The research, which was conducted by analyst firm Exact Ventures, demonstrates that enterprises can save 35 percent a year by adopting operator-delivered managed and hosted services.

SpiderCloud Wireless, Inc., a provider of scalable small cell Enterprise Radio Access Network (E-RAN) systems to mobile operators, commissioned Exact Ventures to conduct a market analysis of the managed mobility services market for enterprise businesses of 100 to 4,999 employees in the U.S. and European Union. 

With enterprise IT teams under constant pressure to do more with less and fewer resources, the business market is vital to mobile network operators (MNOs), according to Greg Collins, principal analyst at Exact Ventures.

“Until now, there has been little reason for enterprise customers to have a relationship with MNOs beyond minutes and mobile devices,” Collins said in a statement. “Small cell systems that go beyond coverage and capacity can open up new business models for MNOs while also helping enterprise customers save significantly on CapEx and OpEx.”

The report, “Enterprise Mobility Services: Market Opportunity for Mobile Service Providers,” reveals that the market opportunity for mobile operators is driven by the following trends: mobility and the need for bring your own device (BYOD) policies and control; cloud computing; and the emergence of enterprise small cell systems that enable telecommunications services beyond coverage and capacity.

According to the report, enterprise customers can save over $160 billion in capital expenditures by adopting operator-delivered hosted and managed services for mobility, unified communications (UC), secure access to applications, device management and integration of cloud and telephony (PBX), as well as new context-aware and location-based services. 

Moving to enterprise mobility services provided by a mobile operator would save an enterprise the equivalent of $264 per user annually – 35 percent net savings compared to an equivalent Capex investment, the report said.

The market analysis highlights a number of opportunities for mobility services operators can offer, including: hosted unified communications; cloud-based Web filtering, mobile device management; compliance services; and Wi-Fi-as-a-Service; context-aware (or location-based) services.

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