Feature Article

February 22, 2013

The Perfect App for a Travel Guru

Today, there is nothing that our mobile devices can’t do with the help of an app or the Web. From depositing our checks to online shopping, almost every task that can be completed in the digital realm is available in the palm of our hands, like planning a vacation.

SeatGuru, an online guide to air travel created by TripAdvisor, has unleashed its latest features to make fliers’ experience of finding the best seats and prices even more seamless. While it has always been available through the Web, users can now download the SeatGuru on their Apple devices.

As the mobility and BYOD trend spreads, it is vital that most websites have a mobile version or app available, especially if it is a travel company like SeatGuru, designed for users on the go. The new website and mobile app will provide a higher level of engagement between users and SeatGuru, which, thanks to the social media revolution, consumers seem to prefer.

The new website will have a live flight shopping feature that will use that TripAdvisor fight comparison search engine which will now enable SeatGuru help travelers find the lowest available fares on hundreds of flights. It will also provide advanced viewing of photos of each individual aircraft seat along with amenity information and will give users the ability to upload their own seats.

The Guru Factor feature provides users with a very detailed information about seat comfort and onboard amenity, with overall recommendations of “Love it,” “Like it,” or “Live with it” for their flight itinerary. The Guru Factor is created from details of each cabin class and is comprised of an overall comfort score based on the type of seat, seat pitch, width, and recline, in-flight entertainment options, onboard amenities, and TripAdvisor customer satisfaction ratings for airlines.

SeatGuru allows users to customize their seat choices down to the very last detail, creating an entire new experience for users, especially those operating from their mobile devices.

For more information about how to download SeatGuru, click here.

Edited by Rich Steeves

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