Feature Article

April 17, 2013

Patent Brokerage Firm Puts Mobile Interactive IP on Sale

On behalf of Frank J. Bisignano, ICAP Patent Brokerage has announced that mobile communications IP portfolio is on sale. According to the patent brokerage firm, this portfolio of patents was created to provide an interactive user participation method and system, where users interact with each other and the system through a handheld or mobile device.

In a statement, Dean Becker, CEO of ICAP Patent Brokerage, said that “We are excited to offer this versatile and highly relevant mobile communications tool to our global base of buyers. Whether on college campuses, at live events, shopping malls, theme parks, or sporting venues, this portfolio allows the owner to take advantage of the explosion of mobile communication and interact directly with users, customers, and attendees."

According to ICAP, the IP package comprises twenty-one issued U.S. patents, numerous U.S. patent applications, and four issued foreign patents. The portfolio broadly covers an interactive user participation method and system with comprehensive applications for the mobile communications sector.

ICAP said that the technology for sale utilizes a wireless communication device, such as a tablet or smartphone, to directly exchange information from the user with a service provider in a closed or open system. Most notably, social messaging and micro-blogging applications - both fixtures in our mobile communication-focused culture – utilize this technology. Whether users are checking in, tweeting, checking gaming results, or mobile couponing, the system covered by the patents provides the owner full protection for current and future operating systems.

Further, the portfolio provides one-to-one marketing that can be measured and defined, unlike conventional advertising. Advertisers and sponsors can measure and define penetration based on responses or redemption in various venue settings.

For example, surveys taken from responses of shoppers at malls and opinions of students on campus provide valuable information for store executives, campus administrators, polling authorities, and political advisors. This type of artificial intelligence that is learned about consumer likes and dislikes provides an ever-evolving database that enhances targeted marketing.

Edited by Ashley Caputo

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