BroadSign X Celebrates it's 10th Anniversary With A More Flexible Platform

BroadSign International, a leading platform for digital signage, is celebrating its 10th year anniversary by releasing its new Software as a Service (SaaS) platform, BroadSign X. And it's good timing for BroadSign to update its platform, too: digital signage is expected to grow into a $4.5 billion industry by 2016.

Enhancements to BroadSign's platform include automatically stopping campaigns after the right number of runs or viewer interactions have been achieved, Google Map integration and transitional elements between videos. According to BroadSign's press release, users of BroadSign Xpress, the company's first Android media player, will have to upgrade to BroadSign X free of charge if they want to continue using their Android-based service.

But BroadSign's Android integration could portend a new trend in digital signage: a shift from a singular means of facilitating digital signs, and a move towards a more dynamic method centering on a mobile device.

And that shift to mobile is important: as more and more customers default to their phones and tablets to browse and use services online, the more digital signage will have to adopt new techniques to capture audience, like providing customers with contextual information based on their geo-location, participation in promotions, or immediate relevant interests. Being flexible in the mobile age is essential for quick and effective digital-out-of-home (DOOH) ad deployments. 

"We always aim to absorb the latest developments in digital signage technology and anticipate future trends," said BroadSign CEO, Brian Dusho, in a statement. "Our latest products, the BroadSign X platform and BroadSign Xpress Android player, reflect this approach. The practical outcome is that every new product of ours makes DOOH media space more accessible to advertisers."

The technology driving consumers today changes rapidly. By adapting to what consumers are using, from mobile to PC, and by getting different devices to work in tandem, like thin-bezel screens and QR codes, agencies can continue to capture the attention of consumers, even if only for three to five seconds.