Feature Article

May 31, 2013

Alcatel Unwraps Entry-Level Smartphone for the US Market

To give U.S. consumers another smartphone option, mobile device maker Alcatel One Touch has debuted an entry level smartphone for the U.S. market. Designated as One Touch Idol, the unlocked smartphone does not have the backing of a U.S. telecom carrier for now. Weighing only 110 grams (3.88 oz), Alcatel claims that it is the "world's lightest" unlocked smartphone for under $300. It is currently available via the company's website.

Other features of One Touch Idol include a 4.7-inch qHD (960 x 540) IPS display, one GB RAM, four GB internal storage, a two megapixel front facing camera, an eight-megapixel rear camera and a 1.2 GHz dual-core CPU with Android 4.1 operating system (OS). In addition, it offers quad-band GSM and 900 /2100 MHz HSPA bands, ensuring that it will work with either AT&T or T-Mobile. In short, the manufacturer said that One Touch Idol offers some carrier flexibility and includes an 1800 mAh battery.

According to Alcatel, the One Touch Idoll boasts highly durable, scratch-resistant glass, anti-virus software and all over splash-proof water protection that allows it to standup to everyday wear-and-tear for the long haul. In short, it is reliable and suitable for consumers who are looking for style, great design and uncomplicated technology, said Alcatel.

In a statement, Steve Cistulli, senior vice president of North America for Alcatel One Touch commented, “Making the One Touch Idol smartphone available in the U.S. is part of the company's objective to deliver innovative design and smart technology to everyone. Pragmatic shoppers and those looking to make their first smartphone purchase, now have the option to choose a device that has both great looks and has features normally reserved for higher priced smartphones.”

Market research firm Gartner’s first quarter study shows that Alcatel One Touch is one of the fastest growing OEMs in the world. As per the market watcher’s report, it is currently ranked number seventh in overall worldwide shipments of mobile devices.




Edited by Jamie Epstein


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