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July 05, 2013

SMS Marketing Can Be Hot Stuff For Those in The Restaurant Business

In the restaurant business, keeping patrons and attracting new ones is more important than making money, perhaps because that is how they make money. Once a restaurant has a stable base of regular patrons, there's just one more thing to throw into the menu: Marketing for more patrons. And how is an up-and-coming restaurant going to do that? SMS marketing seems to show some promise in this department.

SMS marketing is a simple strategy that allows organizations to send text messages to their customers to keep them engaged with the business. This is a wonderful strategy for restaurants seeking to keep recurring patronage at a maximum. Visitors can opt in by sending a certain message to your number and then waiting for confirmation. From that point onwards, any message a restaurant sends will reach their phones without a hitch.

A study conducted by Juniper Research shows that 97 percent of SMS messages sent to mobile users are read, and 90 percent of those texts are read within the first four to six minutes from the time they were received. This makes the text message a highly effective marketing tool that businesses should take advantage of before it becomes saturated. Compared to other forms of marketing, text message marketing is practically instantaneous and provides a very quick way to deliver reminders that you exist, making it one of the most lucrative forms of marketing in existence for small, medium, and large enterprises alike.

Within such a short message, organizations can seriously have major impact with their customers if they inform them of special deals and contests. This keeps customers engaged and coming back for more. The key here, however, is timing. Consider your target. If you want families to book tables, perhaps a Friday evening at around 5 PM is a great time to zip a message in. At that point, moms and dads are coming back from work and checking their phones. They'll see that a restaurant in their area that they've been to before is offering a special deal for small groups. This will most certainly attract them and not give them enough time to forget.

Don't forget to include an opt-out method so that you don't end up with angry and annoyed customers.

Edited by Ashley Caputo

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