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July 11, 2013

Google Poised To Drop Big Bucks Marketing The Moto X Phone

While new reports are emerging at a fairly rapid clip about the Moto X phone in general—the first flagship phone released by Motorola since its acquisition at the hands of Google last year—one of the newest reports suggests that Google is prepared to put marketing dollars where the Moto X's mouth is, planning to drop a nine-figure sum on marketing the device.

The reports indicate that Google is ready to spend up to $500 million dollars on marketing the Moto X device to users. The reports indicate that the marketing will focus on users in the United States and some overseas markets, including sections of Europe.

Availability will be on a broad scale, with all four major United States carriers—AT&T, Verizon, Sprint and T-Mobile—poised to carry the device thanks to the massive marketing plan expected to launch, according to reports.

One of the biggest draws for the Moto X is said to be its comparative lack of pre-installed software, commonly referred to as “bloatware” by users. Bloatware has often irked users--whether it be pre-installed on computers, tablets, or even smartphones—as it reduces the amount of available space to put in apps, games, music and other things that users want, in favor of items that those users may not have an interest in putting on devices.

But that won't be the only key point pulling in customers; Google also plans to allow for high levels of customization to be on-hand, giving users the ability to select colors, as well as the engravings on the device. Plus, the device will reportedly be priced on par with current offerings in the field, like the iPhone 5 and the Galaxy S4, and reports also indicate that Google's advertising will offer at least some focus on the fact that much of the Moto X will be assembled in the United States, giving the Moto X access to a market that most of its competitors won't have.

Naturally, the launch of the Moto X is being watched closely. Major smartphones are somewhat entrenched right now, with Apple and Samsung proving dominance between the two companies, Apple and Samsung produce nearly every other phone shipped, according to reports, and the rest of the market going after what's left. But with Google's marketing muscle behind it, and a critical demographic now available, this poses an exciting prospect for the Moto X. But the question here is, will it be enough? Can the Moto X compete in a market where most people know what's desired, and already have it?

The Moto X does have some significant advantages, though matching on price may not be the smartest move in an economy where recovery is still fragile, if it can be seen at all. In the end, only time will tell if the Moto X can break the Apple-Samsung stranglehold on nearly half the market, but there's no denying that Google won't be skimping on promotion here.

Edited by Ryan Sartor

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