Feature Article

July 29, 2013

MagnaChip Announces MXG1300 e-Compass Sensor

The Korean company MagnaChip Semiconductor Corporation has announced the release of its new product, MXG1300, an e-Compass sensor product. The MXG1300 is a solution that will help handheld devices, like smartphones and tablets, maintain the alignment of the display with the orientation of the user.

In a recent statement, the executive vice president and general manager of MagnaChip’s display solutions division, YJ Kim, said that the company believes that the “timing is right” for the launch of the company’s solution, “as the market is demanding a more cost effective solution.” 

Kim added, “With the advantage of our own proprietary 0.18 micron process technology and available capacity at our cost competitive fab, MagnaChip will continue to provide the consumer with constantly evolving e-Compass solutions, a key element of MagnaChip’s expanding technology and product roadmap.”

The e-Compass is an integral part for smartphones and tablets, due to the fact that it aligns the screen display for the user. With the increased usage of smartphones as navigational instruments, the e-Compass is expected to grow, alongside smartphones and tablets. The Gartner Group has released a report to show that smartphone production has risen by a compound annual growth rate (CAGR) of 61.6 percent from 2009 to 2012. With the introduction of the MXG1300, MagnaChip will be entering a booming market with its own high-volume, eight-inch wafer manufacturing capabilities.

The new e-Compass has a design solution that features an Android system driver, magnetic field scanning support and compass algorithms. The field scanning report will assist in locating the best place to attach the chip within the cell phone in order to avoid magnetic interference from internal motors and speakers. The chip has a mode that uses lower power when it is possible to function at a slower heading speed. It will also have a 16-bit sigma-delta analog-digital converter, along with a low noise mixed signal and analog process technology.




Edited by Alisen Downey


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