Feature Article

July 30, 2013

Nokia Siemens Focuses on Improving Quality of Network Service

To give TMC readers a peek into mobile broadband specialist Nokia Siemens Networks (NSN) activities these days, TMC’s CEO Rich Tehrani visited the company’s booth at the recent CTIA 2013 show in Las Vegas. Here, Tehrani got a chance to discuss Nokia Siemens’ launches at the show with Phil Twist, head of portfolio marketing.

Speaking to Tehrani, Twist started the presentation with the Acquisition and Retention study report, which underscores the importance of Internet quality. To retain subscribers, mobile operators must provide quality service, Twist told Tehrani. According to the NSN study, about 39 percent smartphone users globally are prepared to leave the operator if the service is not satisfactory, which has jumped by more than 20 percent in one year. Twist said, “It shows how quality drives loyalty.”

To help operators address the network quality issues, NSN is launching a series of innovative products and services that promise to enhance network capacity, simplify operations and improve the customer experience, said the marketing head.

Towards that goal, the marketing executive highlighted smart Wi-Fi solution that makes Wi-Fi an integral part of the cellular network. For seamless connectivity in residential areas, NSN was also launching a new 3G Femtocell Access Point (AP). By enhancing cellular networks with Wi-Fi and residential access points, operators can ensure seamless connectivity and positive customer experience across all networks, asserted Twist.

Another area where NSN is making a contribution is in the reduction of signaling load. With the smartphone boom, the Internet traffic is exploding and it needs sophisticated management tools, stated Twist. As a result, NSN is launching new suite of software to help mobile broadband manage the smartphone boom and substantially reduce the network signaling overload in 3G networks, stated Twist. Continuing, Twist added, the software is easy to deploy and is a simple software upgrade to existing networks. “It turns ordinary networks into learning networks that adapt to current conditions and enable a tenfold reduction in signaling load between radio and core networks,” said the marketing head.

Lastly, Tehrani asked Twist to shed some light on the multi-vendor Operations Support Systems interoperability initiative (OSS-II). Per Twist’s explanation, the major OSS players, NSN, Ericsson and Huawei, have initiated and signed a MoU to enable utilization of OSS innovations across the industry. To help operators simplify network operations and reduce costs, the companies have agreed to cross-license the OSS interfaces used for multi-vendor network management, Twist told Tehrani.

Edited by Alisen Downey

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