Feature Article

August 09, 2013

iSend Gains Access to Telefonica Movistar Customers

iSend, a mobile top-up service for people who support family members abroad, just announced that it has entered into an agreement with Telefonica, a major mobile operator in Latin America (Movistar), Europe (O2), North America, and Asia (in cooperation with China Unicom).

The agreement between the two companies will allow people in the United States and Canada to purchase mobile credit from its physical locations for their family and friends who use Telefonica Movistar and live in Uruguay, Colombia, Ecuador, El Salvador, Guatemala, Nicaragua, Panama, Peru, Mexico, or Argentina. Consumers around the world who do not have access to iSend's retail locations can also make these kinds of purchases through iSend's website.

Dan Lambert, VP of carrier relations at iSend, said, “iSend's direct arrangement with Telefonica provides an excellent convenience to our customers while expanding our footprint in this key region for mobile top-ups. We're rapidly approaching the point where customers supporting family and friends in any Latin American country can purchase top-ups for their mobile phones serviced by any leading carrier.”

Telefonica is a mobile behemoth with over 200 million customers around the world. Because of its vast experience and dominance as a mobile operator, Telefonica has taken a very competitive approach to gain a reputation as an industry leader in the mobile world. Aside from mobile services, it also provides broadband and landline access to various customers. Although the company has a presence in 24 countries, the majority of its accesses are in Latin America (212 million out of 316 million worldwide).

Freddy Cantor, manager of channels and transactional services for Latin America at Telefonica, said, “We are focused on expanding our distribution network in the U.S. so that we can increase our product availability and our customer service. Our iSend partnership gives us access to a large number of retailers within the Hispanic community and the ability to deliver a quality service to our customers.”




Edited by Ryan Sartor


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