BlackBerry CEO Thorsten Heins had to pacify shareholders back in July with the promise that, although the company isn’t profitable now, it soon will be. Specifically, he also mentioned a three-stage turnaround plan, of which BlackBerry is still only in the second stage, while the third stage should finally result in profitability.
While Heins didn’t mention more BlackBerry 10 devices as part of this plan, it’s likely that they would be a factor. Besides, it’s been known for a while now that the launch of the BlackBerry Z10 and Q10 are just the beginning for BB10.
Indeed, this has finally been confirmed by an early hands-on video from Vietnamese outlet Cellphone S, as reported on by Engadget, of the BlackBerry Z30, formerly known as the A10. Just as the Q10 sports a significantly different form factor from the Z10, the Z30 takes BB10 to a whole new format: that of the phablet.
This isn’t just speculation, either, as leaked specs suggest the Z30 boasts a five-inch AMOLED display with a resolution of 1280 x 720, giving it a pixel density rating of 295 ppi. Pushing these pixels is a Qualcomm Snapdragon S4 Pro processor and 2GB of RAM. Other specs include an eight-megapixel rear camera, accompanied by a two-megapixel front camera, 16GB of internal storage and a decently sized 2,800 mAh battery.
Meanwhile, on the software side, the device is expected to ship with BlackBerry 10.2 on board.
It seems that, with the Z30, BlackBerry is doing its best to appeal to a wider market. Considering ABI Research this year predicted what it called a “phablet avalanche” this year, BlackBerry may be right on the money this time.
That said, it’s hard to pry consumers away from their iPhones and Android devices these days, so BlackBerry continues to have an uphill battle ahead.
Edited by
Ryan Sartor 
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