Launch of Samsung Solutions Exchange Extends Enterprise Thought Leadership Position

Today, Sept. 25, 2013, Samsung announced two new launches, the first of which is the Samsung Solutions Exchange. Samsung continues with its next phase in enterprise strategy. It is a new approach to solutions that is considered a first of its kind for any device manufacturer.

In essence, what Samsung is doing is opening its device software development kit (SDK) to providers. This, in turn, gives them additional access to over 1,000 application programming interfaces (APIs). That means that providers can develop their particular apps to unique Galaxy device features.

These were originally developed for mass consumer use but can now be tailored by the providers. They include apps, such as Air Gesture, Air View, Advanced Multi Window, the IR blaster and many more. The solution providers are being allowed to optimize their business applications for Samsung products.

It does this by channeling the ecosystem of leading third party mobility companies to systematically identify unique customer requirements. They can then quickly deliver end-to-end solutions. This type of proactive development of scalable products allows businesses to harness the value of mobile technology faster and enjoy the benefits sooner.

According to a Forrester Research report from September 2013, business spending on mobile devices is expected to overtake spending on fixed devices in 2014. In an effort to help businesses get the most out of their investments in mobility, Samsung launched the Samsung Solution Exchange.

This is a strategic engagement model that delivers a portfolio of holistic mobility solutions designed to address real world business challenges. Taking the success that Samsung has had with its of Samsung for Enterprise (SAFE) and the confidence Samsung Mobile has established with IT managers, the Solutions Exchange is designed to extend Samsung Mobile’s enterprise focus. It will address the needs of line of business owners.

Some of the solutions that this new launch offers include:

• Holistic vertical solutions for industries including healthcare, financial services, government, transportation, retail and education
• Differentiated mobile professional solutions that address specific line of business challenges both in and out of the office
• A range of mobile workforce solutions designed to help sales and service organizations address challenges of mobile workforce management

One of the things that the Samsung Solutions Exchange offers is a more intuitive and differentiated approach, making it easier for customers to research, select and implement the best mobile solutions for their business needs.

This can be accessed through a web portal that was designed to be easy to navigate through. It guides customers through a suite of third party mobility solutions encompassing industry verticals and categories are ready to deploy. This portal is the second launch that Samsung announced today.

“The market is quickly shifting to a mobile-first philosophy where lines of business owners are driving innovation by deploying specialized business applications on widely-available smartphones and tablets. We are launching the Samsung Solutions Exchange as a way to help our end customers accelerate their business success, realizing the full value of our diverse portfolio of highly desirable SAFE devices. This engagement model is truly an industry first, aimed at achieving shared value across our rapidly growing ecosystem of enterprise customers, sales channels and alliances,” said the vice president and general manager of Samsung Mobile’s Enterprise Business Unit, Timothy Wagner.

Wagner’s thoughts were echoed by Maya Leibman, American Airline’s chief information officer and senior vice president of technology, who said, “As part of our evolution toward a more modern airline, American Airlines is constantly searching for the best tools to help our people do their jobs better. For example, we have deployed Samsung tablets to flight attendants and aircraft maintenance technicians, and leverage SAFE to help facilitate device management. These, along with our other mobile solutions, give our employees more insights that ultimately result in better customer service.”