Feature Article

October 03, 2013

Samsung's ChatON Gaining Popularity

Text messaging might not be in the headlines all that often these days, but that doesn’t mean that it isn’t incredibly successful. Samsung announced recently that its personal text messaging service, ChatON has passed the 100 million registered user mark. Perhaps most impressive is that the company says the text messaging service has actually picked up steam in the last couple of months. The company says that it has actually added 50 million new sign-ups over the last four months.

Samsung has been working hard to get their text messaging service into more hands, revamping and re-launching a couple of different times. ChatON 2.0 was launched this January and it appears that the service has been good enough to get a couple of thousands new customers over a very short period of time.

Samsung has made the mobile messaging service available over several different platforms. Android, IOS, Blackberry and Windows mobile devices are all able to use the ChatON service. The service also comes pre-loaded on a number of different Samsung devices. The Samsung Galaxy S4, the Galaxy Note 3 and the Galaxy Gear smartwatch as well as the Galaxy camera are devices that have the mobile messaging service ready to go out of the package.

While Samsung is seeing a rise in its popularity the ChatON service is still pulling up the rear when talking about WhatsApp. That particular service has 300 million monthly active users. The registered user base is most likely quite a bit bigger, but it currently unknown. While the service might be trailing WhatsApp, it is now beating Blackberry’s BBM and KIK. The mobile messaging service is available in 237 different countries and currently boasts 63 different languages.

Samsung’s success is a bit of a diagram as to what went wrong for Blackberry. Had the Canadian cell phone maker decided to offer up their BBM on other platforms back when it was popular, there may not have been room in the market for ChatON to gain the popularity it has.




Edited by Ryan Sartor


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