The OTT (over-the-top) messaging space is an extremely interesting one. According to data from U.K.-based research firm mobileSQUARED and tyntec, OTT services make up a multi-billion dollar market. However, this success poses a threat to mobile operators and could cut into their voice and messaging revenue by as much as $182 billion in the 2012-2016 period.
It’s not surprising, then, that operators have tried time and again to foil OTT messaging. Most recently, for example, T-Mobile went after both international providers and OTT services with new rate cuts. In other words, to describe the OTT space as tumultuous would be pretty accurate.
And yet, amidst all this turmoil, Voxox has decided to expand its mobile footprint with a free OTT application for Android, which was released alongside an update to its iOS application. Not just limited to messaging, Voxox for Android and Voxox for iOS offer the complete gamut of communication channels — voice, text, chat, video and content sharing — in one application.
Voxox’s focus is beyond that of similar competing OTT apps, however, as the app aims to break down barriers between communication methods. As such, Voxox users on Android and iOS aren’t limited to communicating with other Voxox users for free; they can also send messages and make calls to any cellphone user by way of their free Voxox phone number. With this number, users can send and receive messages and phone calls to anyone in their address book, worldwide.
"Today's smartphone user wants access to advanced messaging options, without being forced into a walled garden where they can only call or chat with their friends if they are using the same app. Voxox solves this challenge, delivering a rich communication experience, while also eliminating the traditional communication barriers that have plagued other OTT messaging providers," said Bryan Hertz, CEO of Voxox. "Our mission at Voxox is to simplify and enhance the way people communicate. We're excited to empower Android and iOS users to finally experience true unified communications, with no friend left behind."
Edited by
Blaise McNamee