Feature Article

December 02, 2013

G'Five's WG5071 Android Smartphone Selects Broadcom's quad-core HSPA+ Platform

With so many mobile communication original equipment manufacturers (OEMs) around the world, the competition is fierce. A more computer savvy consumer means they demand better components in their devices, and sub-par components or product is quickly pointed out online. For this reason OEMs are looking for the best available components for their devices even if it means lower profit margins. As one of the leading semiconductor solutions provider for wired and wireless communications in the world, Broadcom provides quality components for smartphones at competitive price points for global OEMs.

G'Five, a consumer electronics company and OEM in China, has selected the Broadcom quad-core HSPA+ smartphone platform for its new WG5701 Android smartphone.

The Broadcom platform provides integrated capabilities that include advanced Videocore multimedia, Wi-Fi and multi network satellite positioning technology. These advanced wireless connectivity technologies features allow G'Five to deliver a smartphone with all the essential options at an affordable price for emerging markets.

While OEMs understand the need to target the $100 to $200 smartphone market to increase global adoption of this technology, not many manufactures were willing to address the issue. Since the penetration rate in developing countries is rapidly approaching 100 percent, manufacturers are forced to address emerging markets with quality smartphone at lower price points.

The device G'Five is introducing with the Broadcom components is the WG5701capacitive touch smartphone. It has a 1.2-GHz quad core processor, 5.7" HD (1280x720) IPS display, rear 13 megapixel (MP) camera with flash, front 3 MP camera capabilities, and 2G/3G dual SIM dual standby.

"The integrated capabilities of Broadcom's platform deliver the graphics-rich multimedia experience and performance at a price consumers want. Our customers can now easily stream and share video, photos and gaming applications on a larger display, and more easily multitask; significantly enhancing their user experience," said Zhang Zhixue, G'Five Chief Executive Officer.

Some of the other features of the Broadcom smartphone platform include:

  • Highly integrated RF cellular transceiver for multi-mode (EDGE/GPRS/GSM® and WCDMA/HSDPA/HSUPA) and multi-band (850/900/1800/1900/2100 MHz) applications
  • Power Management IC
  • Two fully integrated, programmable, step-down switching regulators with overcurrent and overvoltage protection
  • Six high-performance programmable Low Dropout (LDO) regulators with overcurrent protection
  • Dual-band 2.4 GHz and 5 GHz IEEE 802.11 a/b/g/n Wi-Fi connectivity
  • Single-stream IEEE 802.11n support for 20 MHz and 40 MHz channels provides PHY layer rates up to 150 Mbps for typical upper-layer throughput in excess of 90 Mbps
  • Faster signal searches and more accurate real-time navigation

"In the China smartphone market, where affordability is the primary driver for smartphone growth, today's OEMs require a complete turnkey solution to speed their Android smartphone production, while minimizing overall development cost," said Michael Civiello, Broadcom Senior Director, Mobile Platform Solutions. 




Edited by Cassandra Tucker


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