ComScore is an American Internet analytics company. It provides marketing data and analytics to many of the world's largest enterprises, agencies and publishers. It is also a leader in measuring the digital world. On Jan. 6, it shared its data from comScore MobiLens and Mobile Metrix.
ComScore MobiLens is designed to provide a view of the U.S., European, Japanese and Canadian mobile media landscapes. MobiLens does this by connecting data on mobile consumer demographics and behavior with device capabilities.
ComScore Mobile Metrix brings unified digital measurement to smartphone devices. It accomplishes this by combining on-device metering with census-level data. By doing this, it provides advertisers, agencies, publishers and app developers with exclusive access to U.S. usage statistics across apps and the mobile web.
The above mentioned data reports key trends in the U.S. smartphone industry for a three month period ending November 2013. The figures show that Apple was ranked as the top smartphone manufacturer. It had a 41.2 percent OEM market share.
On the operating system side of things, we see that Google Android is still the leader with its smartphone platform. We are seeing figures from 50.3 to 51.9 percent of the smartphone OS market share. The report also shows that Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
The following chart shows a breakdown of the smartphone OEM market share. We can see that Apple has a commanding lead. We can also see from this chart that Motorola, LG and HTC each lost some ground:
|
|
Share (%) of Smartphone Subscribers
|
|
13-Aug
|
13-Nov
|
Point
|
|
Change
|
|
Total Mobile Subscribers
|
100.00%
|
100.00%
|
N/A
|
|
Apple
|
40.70%
|
41.20%
|
0.5
|
|
Samsung
|
24.30%
|
26.00%
|
1.7
|
|
Motorola
|
6.90%
|
6.70%
|
-0.2
|
|
LG
|
6.70%
|
6.50%
|
-0.2
|
|
HTC
|
7.40%
|
6.40%
|
-1
|
This next chart shows us a breakdown of the smartphone platform market share. Again we see that except for Android and iOS everyone else lost a couple of points:
|
|
Share (%) of Smartphone Subscribers
|
|
13-Aug
|
13-Nov
|
Point
|
|
Change
|
|
Total Smartphone Subscribers
|
100.00%
|
100.00%
|
N/A
|
|
Android
|
51.60%
|
51.90%
|
0.3
|
|
Apple
|
40.70%
|
41.20%
|
0.5
|
|
BlackBerry
|
4.00%
|
3.50%
|
-0.5
|
|
Microsoft
|
3.20%
|
3.10%
|
-0.1
|
|
Symbian
|
0.30%
|
0.20%
|
-0.1
|
This last chart gives us a breakdown of the top smartphone properties and apps. As previously mentioned, we see that Google Sites has an 86.7 percent share making it the top web property on smartphones:
|
Top 15 Smartphone Properties & Apps
|
|
Nov-13
|
|
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
|
|
Source: comScore Mobile Metrix
|
|
|
Top 15 Properties
|
% Reach
|
Top 15 Apps
|
% Reach
|
|
|
Smartphone Browsing + App Audience
|
100.00%
|
Smartphone App Audience
|
100.00%
|
|
1
|
Google Sites
|
86.70%
|
Facebook (Mobile App)
|
76.20%
|
|
2
|
Facebook
|
84.90%
|
Pandora Radio (Mobile App)
|
52.00%
|
|
3
|
Yahoo Sites
|
79.40%
|
Google Play (Mobile App)
|
51.60%
|
|
4
|
Amazon Sites
|
72.50%
|
Google Search (Mobile App)
|
50.40%
|
|
5
|
AOL, Inc.
|
61.10%
|
YouTube (Mobile App)
|
44.60%
|
|
6
|
Pandora.com
|
52.10%
|
Apple App Suite (Mobile App)
|
43.60%
|
|
7
|
Apple Inc.
|
51.20%
|
Gmail (Mobile App)
|
43.30%
|
|
8
|
Microsoft Sites
|
49.50%
|
Google Maps (Mobile App)
|
42.00%
|
|
9
|
Turner Digital
|
44.70%
|
Yahoo Stocks (Mobile App)
|
28.70%
|
|
10
|
CBS Interactive
|
42.00%
|
Instagram (Mobile App)
|
26.20%
|
|
11
|
Wikimedia Foundation Sites
|
40.10%
|
Yahoo Weather Widget (Mobile App)
|
24.10%
|
|
12
|
Glam Media
|
37.50%
|
Apple Maps (Mobile App)
|
23.90%
|
|
13
|
eBay
|
36.80%
|
The Weather Channel (Mobile App)
|
22.90%
|
|
14
|
Weather Company, The
|
33.40%
|
Facebook Messenger (Mobile App)
|
22.10%
|
|
15
|
ESPN
|
33.30%
|
Twitter (Mobile App)
|
21.60%
|
|
|
|
|
|
|
*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center
|
Edited by
Cassandra Tucker 
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