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January 07, 2014

The MeFinder App is Photo Sharing, Simplified

A new mobile app from photo sharing site Kooboodle makes it easier to find photos of you on other people’s devices, eliminating cumbersome manual methods of exchanging digital photos.

Using facial recognition technology, the MeFinder app finds photos of you on the devices of friends and family, and then allows users to share multiple photos. It also offers free cloud storage and the ability to manage photos from any device.

"No wonder people take so many selfies — most of the photos taken of them are on their friends' and family's devices," said Bryan McLeod, CEO of Kooboodle. “Our simple, secure, permission-based MeFinder app takes the pain out of exchanging photos —we automatically find pictures of you on your friends' and family's devices.”

The MeFinder app automates the exchange of photos using time-, location- and face-based photo finding technology to locate photos of similar events and people on mobile devices and PCs.

Kooboodle will begin rolling out early access to the app in January. Users can sign up at MeFinderApp.com to receive an access invitation. After they accept the invite, they can download, install and launch the MeFinder app.

The mobile app will enable you to create a facial fingerprint of yourself by taking a short selfie video on your phone. Then, after inviting friends and family to join as well, MeFinder automatically finds all the photos with you in them on their devices. Friends and family will view the photos that the app finds, and then authorize them to be shared.

The company said nothing is shared publicly — only the people trading photos have access and only after permission has been granted. As new photos are taken, the people in the photos will be notified that new photos are available.

Kooboodle believes that once people try the new app, they will be sold on how easy it is to share photos. “Our focus group participants loved it,” McLeod said. “Getting photos of yourself that you've never seen before that automatically start showing up on your screen is pretty cool."




Edited by Alisen Downey


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