Feature Article

January 21, 2014

Verizon Introduces 250MB Share Everything Plan

Verizon’s Share Everything plans are a bit polarizing, and it’s not difficult to see why: They have a fairly high price of entry for single-device users and households. While multi-phone households are able to manage savings, single users are somewhat out of luck as even the 500MB plan can be a bit pricey for smartphone users.

Fortunately, Verizon has recognized this and is launching a 250MB shared data plan that should appear on the company’s website soon. The plan costs $20 — half that of the 500MB plan — allowing a single smartphone owner to pay as little as $60 per month for full cellular service. Basic feature phone users, meanwhile, will pay as little as $50 per month with this plan.

That said, 250MB isn’t much for many smartphone users, so it seems as though overage charges are inevitable with this plan. There’s also the fact that Verizon’s competitors are offering more data for less money. Sprint, for example, offers 300MB for about the same money as Verizon’s 250MB plan.

And yet, it would seem Share Everything is a pretty definite success as it has boosted revenue and satisfaction for Verizon and its subscribers, according to J.D. Power. Indeed, on the marketing information services firm’s 1,000-point satisfaction scale, mobile share data plans rank 778, compared to 750 among those who subscribe to traditional service plans.

In other words, it seems that Verizon Wireless president and chief marketing officer Tami Erwin was right when she said “Share Everything Plans are the new standard for wireless service.” The simplicity of Share Everything plans, as well as the quality and breadth of Verizon’s data network, seems to offset the higher pricing.

Still, it’s hard to imagine anyone being satisfied with only 250MB of data per month — no matter how fast and accessible it is.

Verizon is one of the exhibitors that will be present at the IT Expo, the business technology event taking place January 28-31 in Miami, Florida, so be sure to tune in with MobilityTechzone for the latest coverage on Verizon’s new services as well as other major companies.

Edited by Cassandra Tucker

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