Feature Article

February 10, 2014

GoPro Plans to Go Public

GoPro, a maker of rugged cameras, has announced that it intends to file an initial public offering with the Securities and Exchange Commission.

The company makes small, light but durable cameras that can be mounted to helmets, yielding some impressive footage, such as the first-person perspective of Felix Baumgartner’s jump from the edge of space.

GoPro footage has also been featured in coverage of the 2014 Olympic Games from Sochi, Russia. Viewers tuning in to see snowboarding and ski jumping have been treated to first-person footage from helmet-mounted cameras, giving them the feeling of sliding down the slopes without experiencing the cold or possible bruises.

Not only do the cameras capture footage, they can also stream it to the Internet for anyone to see.

Sports footage is one of the applications that really shows off GoPro’s cameras. Coincidentally, the company recently introduced a new model just in time for the Games to begin. The more extreme footage, the better, as it gives couch potatoes a vicarious pleasure in sliding down hills or jumping out of perfectly good airplanes from the safety of home. While these cameras are good enough to be used in live TV broadcasts, they’re also relatively affordable, giving amateurs the ability to stream their own adventures to the world.

With the increasing visibility of GoPro footage, going public makes a lot of sense.

The move to file an IPO comes as the San Mateo, Calif.-based company has appointed a new CTO, Jack Lazar.

“As a CFO who is also an avid mountain biker, I am extraordinarily excited and honored to join GoPro’s leadership team,” Lazar said. “As both a premier consumer products company and an enabler of compelling media content, GoPro is a high-growth company with a strong track record for innovation and for defining new markets.”

“We couldn’t be happier that Jack Lazar has joined GoPro,” said GoPro Founder and CEO, Nicholas Woodman. “His experience and leadership will be extremely valuable as GoPro explores new markets and opportunities in both consumer products and media.  Beyond his expertise in finance, Jack is a great cultural fit at GoPro and we’re excited to have him on our team.”

Edited by Cassandra Tucker

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